· Electrifying performances by Diljit Dosanjh, The
Karan Kanchan Experience, Till Apes and IB Inc enthral spectators on Day 2.
· 30,000 spectators, 8 prominent artists
performances, 20+ culinary and gourmet food brands and unlimited entertainment.
· Showcase of the entire product range of BMW, MINI
and BMW Motorrad and action-packed drifts and stunts.
Mumbai,
India. April 15, 2024
BMW Group India
successfully concluded the second edition of BMW JOYTOWN, marking the finale
with an evening charged with electrifying performances, amidst its patrons and
the mesmerizing lineup of BMW, MINI, and BMW Motorrad vehicles. Diljit Dosanjh,
The Karan Kanchan Experience, Till Apes, and IB Inc delivered a mesmerizing
performance, masterfully blending Punjabi and electronic music. The fusion
created an electrifying atmosphere, captivating the audience with a unique
synergy of musical genres.
Diljit Dosanjh's
performance was particularly spellbinding, offering a live mix of his all-time
hits and iconic tracks. This fusion not only showcased the artists' versatility
but also created a magical experience, leaving the audience enthralled and
longing for more.
Mr. Vikram Pawah,
President, BMW Group India, said, “BMW JOYTOWN has truly redefined excellence
in the realms of music and automotive festivals. This exceptional two-day
celebration of high-octane entertainment, exhilarating music, stunning display
of BMW, MINI and BMW Motorrad vehicles, and unparalleled culinary delights, has
captivated audiences and exceeded expectations. We extend our heartfelt
gratitude to our esteemed patrons for their invaluable support in making the
second edition of BMW JOYTOWN an extraordinary success.”
BMW
JOYTOWN is a bespoke luxury motoring festival
experience curated by BMW Group India, merging the automotive excellence with
the vibrant world of music and culinary delights. This festival caters not only
to automotive aficionados but also to their families, offering a wide array of
musical genres to satiate the eclectic tastes of diverse audience. With a
carefully selected lineup featuring renowned artists from various musical
spheres, BMW JOYTOWN ensures a captivating experience for both the brand
enthusiasts and music lovers alike.
BMW Joytown 2024
tickets were sold out in just a few days following its announcement,
highlighting the event's immense popularity and anticipation. This year's
edition of BMW JOYTOWN featured an impressive lineup of eight renowned
artists, offering spellbinding performances. Furthermore, over 20
culinary and gourmet food brands, provided a diverse and delectable range
of culinary delights. Spread across two exhilarating days, BMW JOYTOWN 2024
offered unlimited entertainment, making it a memorable experience for all
attendees.
BMW,
MINI and BMW Motorrad range are
showcased across different zones.
The BMW
zone was a comprehensive showcase of the entire BMW product portfolio,
meticulously organized into specialized display areas to highlight the diverse
strengths of the brand. The 'City Circuit' area was dedicated
to the elegance and sophistication of BMW Sedans, while the 'Adventure
Trail' put a spotlight on the BMW X range of Sports
Activity Vehicles (SAVs), emphasizing their versatility and power. 'Adrenaline
Alley' was a haven for speed enthusiasts, featuring the
high-performance BMW M cars. Additionally, the 'BMW
Electric Zone' provided a glimpse into the future with BMW i electric
vehicles, showcasing the brand's commitment to innovation and sustainability.
BIG
LOVE is the optimistic MINI attitude to life, open
to all that guides us forward in everything we do. Based on the same premise
the MINI zone was a showcase of progressiveness and
creativity. Featured prominently were two iconic MINI models: the MINI
Countryman, known for its adventurous spirit and spacious design, and
the MINI 3-door Hatch, which embodies the essence go-kart feeling
of fun and agility. This zone was an immersive expression of BIG LOVE and the
world of MINI.
Make
Life a Ride manifesto
resonated throughout the BMW Motorrad zone. This zone featured the
Motorrad Garage where visitors can marvel at the full range of BMW Motorrad
bikes, including revered vintage models. The latest BMW Motorrad Accessories
and the BMW Motorrad Style Collection present an array of high-quality gear and
fashionable apparel for the discerning rider. To complement the experience, the
zone also hosts a Beer Garden, offering a perfect spot to relax, enjoy good
food and drinks, and immerse in the vibrant motorbike culture.
Other
Highlights
Gravity defying
stunts by BMW Motorrad riders and drifts in BMW M Cars entertained the audience
throughout the evening. The latest trends in BMW, MINI and BMW Motorrad
lifestyle collections and accessories were up for grabs along with special
offers on select merchandise.
The fabulous
lineup of artists that cast a spell over Mumbai at BMW Joytown was curated by
BookMyShow Live, the live entertainment experiential division of BookMyShow.
If you have any
queries, please contact:
BMW
Group India
Abhay Dange,
Director, Press and Corporate Affairs
Cell: +91
9910481013; Tel: + 91 124 4566600; Email: Abhay.Dange@bmw.in
Satchit Gayakwad,
Press and Corporate Affairs
Cell: +91
9560725900; Tel: + 91 124 4566600; Email: Satchit.Gayakwad@bmw.in
Internet: www.bmw.in
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