Lifelong online backed Ram Setu Expedition 2024 successfully concluded with renowned swimmers Shaaswat Sharma and Bharat Sachdeva, embodying adventure, friendship, and boundary-pushing determination.
The expedition commenced on April
13th with departure from the Indian Shore at 1300 hrs, followed by customs and
immigration checks at 1500 hrs. Departing from Dhanushkoti, India, the team
sailed for Sri Lanka. The expedition officially began on April 14th at 0500 hrs
as the swimmers dive into the waters from Talaimannar, Sri Lanka. It concluded
around 1500 hrs at Dhanushkoti, India, the expedition was a remarkable journey
of endurance, friendship, and diplomacy.
On April
14, 2024, Shaaswat Sharma and Bharat Sachdeva embarked on a one-way Ram Setu
Open Water Swimming Expedition, starting at 5 AM from Talaimannar in Sri Lanka
and concluded their swim at Dhanushkoti, India. Covering a distance of
approximately 32 kilometers, the expedition took around 9-10 hours.
Bharat Kalia, Co-Founder, Lifelong
Online Retail Pvt. Ltd. said, “We're thrilled to have been
part of the unique Ram Setu Swim adventure! As a brand, we are super proud of
what Bharat and Shashwat have achieved. We are glad we could support this historical event.”
Shaaswat
Sharma, a national medalist swimmer said, "As
we culminate our journey across the Ram Setu with pride, smiles, and
satisfaction, we carry with us the joy of making a small token of contribution
to our fellow country people, fueled by their unwavering love and support. A
resounding shout out to our title sponsors Lifelong, whose unwavering support
made this remarkable feat possible."
Bharat
Sachdeva, International Swimmer said, "Embarking on
the Ram Setu swim expedition was not just about conquering a physical
challenge; it was about honoring our cultural legacy and making a small
contribution to our country's people. Despite the daunting magnitude of the
task and numerous adversities, we persevered. A heartfelt thank you to our
sponsors Lifelong for their invaluable support in making this
journey possible."
The Ram
Setu Swim Expedition 2024 received approvals from various government bodies,
including the Ministry of External Affairs, India, and the Ministry of Defence,
Sri Lanka, among others, underscoring the significance and safety measures of
this historic undertaking.
Shaaswat
Sharma, a national medalist in swimming and a seasoned ultra long-distance
swimmer, holds an impressive record of over 500 medals and trophies, including
multiple all India records. His partner, Bharat Sachdeva, is an accomplished
Health and Wellness Consultant, International Swimmer, and Ironman Triathlete.
With their combined expertise and determination, they aim to not only conquer
the physical challenge but also promote the message of universal brotherhood
and friendship between neighbors.
The Ram Setu Swim Expedition 2024 aimed
to achieve several significant milestones beyond the physical challenge of the
swim itself. One of the primary objectives was to promote the spirit of
universal brotherhood, transcending borders and fostering connections between
communities. Additionally, the expedition raised awareness about water safety
and the prevention of drowning incidents, emphasizing the importance of education
and precautions in aquatic environments.
This event
was not just about athletic prowess; it was a journey that symbolized unity,
camaraderie, and the indomitable human spirit. Lifelong is honored to be a part
of this incredible venture that not only promotes adventure sports and water
safety but also fosters friendly relations with India's neighbors.
Furthermore, by showcasing the
prowess of Indian athletes in adventure sports and open-water swimming, the
expedition inspired future generations to pursue their passions fearlessly.
Importantly, this journey also served as a platform to nurture friendly
relations with India's neighbors, embodying the ethos of cooperation and
goodwill.
About Lifelong Online
Lifelong Online is one of
India’s leading e-commerce brands for consumer goods. Inspired by consumers,
our products are developed keeping the modern Indian consumer’s lifestyle at
the core of the design. As we reimagine everyday living, our products strongly
resonate with our consumers, establishing our strong presence across multiple
categories, starting from Home & Kitchen, Lifestyle, Fitness, Healthcare,
and extending to Smartwatches. At Lifelong Online, we run the complete
e-commerce flywheel, with a technology backbone that secures customer feedback
across multiple touch points, demonstrating effective marketing and
communication campaigns, managing a diverse multi-country factory base, a
pan-India customer service network, and robust capabilities of e-commerce
fulfillment at multiple locations across India. Lifelong Online was founded by
Atul Raheja, Varun Grover, and Bharat Kalia in 2015.