The Origami acquisition marks APRIL’s
entrance into India’s fast-growing tissue and personal hygiene market
Singapore:
APRIL Group, a leading global
producer of fibre, pulp and paper, has acquired a controlling stake in Origami,
India’s leading consumer tissue products company, marking its entrance into the
fast-growing India tissue and personal hygiene market. APRIL Group is a member of the Singapore-headquartered RGE
group of companies.
Origami, a household name in India, is a fully
integrated operation spanning tissue paper mills and converting plants
operating at multiple locations and distribution centers across the country.
As India’s leader in tissue and personal hygiene, Origami manufactures an
extensive product range covering facial tissues, paper napkins, toilet tissue
rolls, kitchen towels, hand towels, and wet wipes under the Origami and
affiliated brands.
Origami was founded in 1995 by Neelam and
Manoj Pachisia, who will continue to hold a significant minority stake in the
company and continue to lead the business following the completion of the
acquisition.
The Indian tissue market has shown significant
year-on-year growth, driven on the back of India’s fast evolving middle class,
consumer perceptions and habits on hygiene and personal care. This has created
a market environment in which international-standard personal hygiene products
are increasing in demand, with headroom to grow given that per capita
consumption is well behind global standards.
“The Indian tissue market is rapidly
expanding, driven by consumers’ evolving perceptions and habits on hygiene and
personal care,” said Suneel Kulkarni, Country Head, APRIL India &
Subcontinent. “By bringing together APRIL and Origami, we’re well placed
to serve the growing national demand for high quality, sustainable personal
hygiene products.”
APRIL has been a leading exporter of pulp and
paper products into India over the last 25 years. The acquisition of the
controlling stake of Origami is part of APRIL’s strategy to expand its global
footprint into the world’s most populous markets following recent investments
into the tissue markets in China, Southeast Asia and Brazil. In India,
APRIL plans to follow its successful model to integrate leading local
enterprises into its global growth plans and provide the resources to upgrade
technology and processes to provide world class environmental conscious products
at affordable prices.
Leveraging the company’s status as a leading
supplier of pulp to India, APRIL’s acquisition of the controlling stake in
Origami also enables the group to ‘Make in India’ to further support foreign
direct investment in local production.
“Together, APRIL and Origami are stronger,”
Mr. Kulkarni added. “With this acquisition, APRIL is well-positioned to
drive increasing penetration and access to high quality and sustainably
produced tissue paper and other products to the Indian consumer. This
growth will be achieved through additional investments across manufacturing,
deepening existing channels, expanding and developing new channels, and product
innovation.”
For more information visit :
https://www.rgei.com/attachments/article/1971/april-group-acquires-controlling-stake-in-indias-leading-consumer-tissue-products-company-origami.pdf