India – May 29, 2024 – Arvind Limited, an integrated
solutions provider in textiles with strong fiber-to-fashion capabilities for a
global and domestic customers, has appointed L&K Saatchi & Saatchi as its strategic partner.
The strategic move underscores Arvind Limited’s focus commitment to
strengthening modern-day consumer connections through innovative and impactful
campaigns. L&K Saatchi & Saatchi will adopt a strategic approach,
involving comprehensive analysis and collaborate with the brand to elevate its
identity in the market.
As part of the mandate, Arvind Limited will work closely
with L&K Saatchi & Saatchi to
redefine its brand positioning and strategy in a highly competitive market.
Leveraging consumer and market research, L&K Saatchi & Saatchi will
support Arvind Limited’s foray into a new vertical, crafting a compelling and comprehensive brand strategy that
resonates with target audiences.
About Arvind Limited
Arvind is a textile-to-retail conglomerate with a
focus on textiles, apparels, advanced materials, environmental solutions,
telecom and Omni-channel commerce. Arvind Limited is an integrated solutions
provider in textiles with strong fiber-to-fashion capabilities for a global
customer base. It is also a design powerhouse implementing innovative concepts
and generating intellectual property. It ranks amongst the top suppliers of
fabric worldwide. For more information, please visit https://www.arvind.com
Contact:
Mr. Yatin Padia / Email – yatin.padia@arvind.in
Mr. Parth Buch / Email – parth.buch@arvind.in
About L&K Saatchi & Saatchi
L&K Saatchi & Saatchi (LKSS), part of the
Publicis Groupe India, is a full-service communications agency specializing in
traditional and digital advertising, branding, design, UI/UX, content and brand
consultancy. LKSS offers its suite of services across clients like Hero
MotoCorp, Renault, NIVEA, Standard Chartered Bank, ITC, Dabur, Akasa Air,
Jockey, NPCI, P&G, Bharti Axa, Zee, Zepto, ITC, AU Small Finance Bank,
Relaxo and many more. Core to the agency’s DNA is a culture of ownership, and
the belief that ‘Our Clients Business is Our Business’ which keeps clients’
business goals at the heart of everything. The agency has over 350 employees
across its offices in Mumbai, Delhi, Kolkata and Bengaluru.
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