Mumbai, May 7, 2024 – The Spanish fragrance house Eurofragance continues its global expansion
by inaugurating a new Creative Center based in Mumbai, India, aimed at
strengthening its presence in the fast-growing country with a deeply rooted fragrance
culture.
Moving to new offices with a Creative Center marks a significant
milestone for the company, promising unparalleled benefits for valued customers
and overall business growth. With expanded capabilities and resources, Eurofragance
is now better equipped to meet customer’s needs, driving mutual success and
prosperity.
The company’s strategic focus revolves around its proximity to markets,
aiming to precisely meet the olfactory preferences of consumers. India,
comparable to a continent given its vast size, offers a flourishing landscape
ripe with growth potential. Middle-class expansion in this market and growing
purchasing power, coupled with a deep-rooted perfume culture, presents a
significant growth opportunity for the emerging multinational.
This fast-growing market in fragrances fuels demand for premium products
and innovative solutions, a perfect alignment with the fragrance house’s
strategic objectives and growth endeavors. Laurent Mercier, CEO of Eurofragance,
highlights how expanding on the Indian market is a significant milestone for
the company. Mercier says: “We recognize the tremendous opportunity presented
by India’s thriving market. In effect, actual operations began in 2020; since
then, we have experienced exponential growth with a notable post-pandemic acceleration.
This strategic move underscores our commitment to embracing growth
opportunities in dynamic economies, cementing our position as a global leader
in fragrance innovation.”
Expanding Horizons: Eurofragance propels strategic growth in dynamic
markets
The new Creative Center
adds to the four existing ones located around the world, specifically in
Singapore, Dubai, Mexico, and Spain. Mayur
Kapse, General Manager of the Indian market emphasizes: “This strategic move
not only enhances our ability to deliver high-quality fragrances, but also
reduces even further turnaround times for projects that will benefit our
customers. With equal emphasis on the Home and Personal Care categories
alongside Fine Fragrance, we can meet and exceed market demands while remaining
customer centric.” The new Creative Center
in Mumbai will continue to work closely with its counterpart in Dubai,
leveraging the latter’s expertise in Gulf fragrances. Oumayma Tabet, Creative
Center Director in Dubai adds: “Drawing on our longstanding and extensive know-how
in the region, our Mumbai team will gain valuable regional insights, enabling
us to develop tailor-made scents that resonate with the preferences of Indian
consumers. Synergy among our Creative Centers around the globe is a testament
to our commitment to innovation and excellence in the fragrance industry.”
Each Eurofragance Creative Center includes a collaborative team of
Perfumers, Evaluators and Lab Scientists who craft top quality fragrances
across diverse product categories. Each center specializes in a top-market category
of products, ensuring tailored solutions for its customers’ projects. Dolors
Costa, Chief Fragrance Development and Innovation Officer, explains: “By having
a Creative Center in India, we can seamlessly cater to customer needs, dive
deep into Indian perfumery culture, and share our innovation expertise and
premium ingredients with this market. Our Creative Centers are all connected,
consolidating Eurofragance’s global team expertise and allowing us to tackle
projects worldwide in different product categories, no matter where they're
located, for the benefit of our customers in India.”
The multinational’s recent expansion in India with the inauguration of a
new Creative Center marks another significant achievement in enhancing the
company’s customer experience in this dynamic market. The move reaffirms the
fragrance house’s ambitious vision to cultivate a network of strategic
partnerships and underscores its unwavering confidence in leading the Fragrance
segment in a country where scents hold significant importance in local culture.
In parallel with the opening event, a team of Eurofragance experts from
various subsidiaries is exploring plantations that produce the most singular
ingredients in Middle Eastern fragrances. These field visits represent further
investments towards better understanding Indian culture, traditions, and
habits. They also pave the way for customers to discover new olfactory
experiences and enrich their sensory journey.