Mumbai, May 20, 2024: Mahindra
& Mahindra Ltd., India’s leading SUV manufacturer, has teamed up with
artists Santanu Hazarika and Abhishek Paatni of Nought One to showcase a
streetwear collection that draws inspiration from the design and colors of the
Mahindra XUV 3XO. The collection was introduced at the XUV 3XO ‘Tech Fashion
Tour’, an Exhibit Property, held in Mumbai, featuring youth icon and Bollywood
star Siddhant Chaturvedi, famous for his power-packed performances, as the
showstopper. His presence added star power to the event, underscoring
Mahindra’s innovative approach to connecting with new-age customers.
Design
elements from the XUV 3XO, like its distinctive diamond inserts and logo, have
been creatively adapted into the apparel, linking the pieces directly to the SUV’s
aesthetic. This collection is targeted to attract young consumers who
appreciate both modern fashion and innovative car design.
Pratap Bose, Chief Design and Creative Officer,
Mahindra & Mahindra Ltd., said, “Today, we are excited to
showcase a collection that brings together our passion for innovation across
our authentic SUV range with the dynamic world of fashion. The new XUV 3XO is
the latest expression of Mahindra’s HEARTCORE Design philosophy. Designed to
stand out from the crowd, the XUV 3XO takes the premium compact SUV to new
heights of Design, Technology, and Innovation. This collection not only
reflects the bold and distinctive features of the XUV 3XO but also complements
the lifestyle and values of our younger consumers. Through this collaboration
with Santanu and Nought One, whose work is always at the cutting edge of design
and fashion, we are reaching out to new audiences and exploring new forms of
expression.”
Santanu Hazarika and Abhishek Paatni said, “We are thrilled to partner with
Mahindra on this unique project. This collaboration with the XUV 3XO is a
perfect blend of our streetwear aesthetic with the standout design of this
modern SUV. It’s an exciting challenge to translate automotive innovation into
fashion, and we believe our customers will appreciate the creativity and
authenticity behind each piece. This partnership reflects futuristic,
functional clothing which blends with the aesthetics of the new age and a
progressive future.”
Siddhant Chaturvedi said, "I am excited to be a part of the XUV
3XO Tech Fashion Tour. The fusion of automotive design with streetwear is a
fantastic idea, and it's great to see Mahindra, Santanu Hazarika, and Abhishek
Paatni bringing this vision to life."
This
collaboration with Santanu Hazarika and Abhishek Paatni represents a new
direction for Mahindra, connecting with a broader audience through fashion and
lifestyle. For more details stay tuned on Mahindra’s social media channels for
future updates.
Social Media Addresses for Mahindra
XUV 3XO:
● Brand website: https://auto.mahindra.com/suv/XUV3XO
● Twitter: @MahindraXUV3XO
● YouTube: @Mahindra_XUV3XO
● Instagram: @mahindraxuv3xo
● Facebook: @XUV3XO
● Hashtags: #MahindraXUV3XO #XUV3XO
About Mahindra
Founded in 1945, the Mahindra Group is one of the largest and most
admired multinational federation of companies with 260000 employees in over 100
countries. It enjoys a leadership position in farm equipment, utility SUVs,
information technology and financial services in India and is the world’s
largest tractor company by volume. It has a strong presence in renewable
energy, agriculture, logistics, hospitality, and real estate.
The Mahindra Group has a clear focus on leading ESG globally,
enabling rural prosperity and enhancing urban living, with a goal to drive
positive change in the lives of communities and stakeholders to enable them to
Rise.
Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to
https://www.mahindra.com/news-room.
Media contact information
Head, Global Brand and Marketing Communication, Automotive
Division
Email – anand.neha@mahindra.com
You can also write to us on: automediaenquiries@mahindra.com