Bengaluru, 22 May 2024: Talisma Corporation Pvt. Ltd., a leading provider
of customer experience solutions, has entered into a partnership with US-based xAmplify,
to bring the latter’s partner enablement platform to the Indian market.
xAmplify and
Talisma's strategic alliance aims to revolutionize customer experience (CX) by
boosting organizational productivity. Through a unified platform offering
centralized information, they empower various stakeholders from sales and
marketing to customer support, fostering a customer-centric culture where all
departments work in alignment.
Talisma will be xAmplify’s strategic partner
across verticals such as BFSI, retail and hospitality, where the company has
immense expertise. Talisma has been a leader in providing CX solutions in these
industries and brings over 22 years of experience.
Indirect sales or channel sales is the fastest
way to get your products and services across to customers. While there are many
benefits with this model, it also adds complexity to the sales cycle.
“Organisations must engage these partners/affiliates in multiple dimensions.
You need them to sell, market and support the products on an ongoing basis. You
are fighting for time and mindshare, and it requires ongoing relationship
maintenance,” said Dr. Raj Mruthyunjayappa, Chairman and CEO, Talisma
Corporation.
“The main
challenge with indirect distribution is the distance it puts between you and
your customers. By adding an intermediary, you are also increasing the amount
of time it takes for your product to reach the buyer. It's also harder to
establish brand loyalty when you are not interacting directly with your
customer,” he said.
Talisma has
recognized this as a very important and difficult challenge to address. With
this partnership with xAmplify, Talisma looks to address this critical business
problem for organisations which operate on indirect sales channels. “xAmplify is a leader in partner enablement for
marketing, sales, and customer success and by working together we will be able
to empower our clients to achieve even greater success and deliver exceptional
value to their customers,” he added.
xAmplify is a vertically integrated partner
enablement platform that scales for any stage of your partner program. Under
this partnership, all xAmplify’s products and services will be sold by Talisma.
“We are excited to join
forces with Talisma Corporation, a leader in customer engagement and digital
transformation. This partnership will enable us to provide even more robust
solutions for their clients, helping them to enhance their marketing, direct and
indirect sales, and customer success efforts. Together, we aim to drive
unparalleled growth and deliver outstanding value,” said Sudhir Nambiar,
Co-Founder and CEO, xAmplify Inc.
About Talisma Corporation: Talisma Corporation is the leading provider of
Customer Experience platform & enterprise CRM Solutions for a wide range of
industries. Talisma’s end to end customer journey transformation solutions
addresses your toughest digital transformation challenges across all stages of
the customer journey, from customer acquisition, engagement to fulfilment with
the power to integrate data and insights for profitable outcomes. Talisma
serves a variety of industries through its wide range of vertical specific solutions
through a combination of advisory / consulting, implementation and support
services and is present in at least 30 countries. For more information,
visit www.talisma.com
About xAmplify: xAmplify mission is to eliminate friction between partners and companies
by using automation and technology to drive revenue growth together. Our
platform prioritizes channel partners, enabling indirect sales organizations to
tap into the 80% of DIFM (Do It For Me) partners in the global market. We aim
to expand existing channel programs and help those hesitant about channel sales
to build successful new revenue streams. Businesses are the growth engine for
economic recovery. They need ongoing knowledge of partners’ products,
collective pipeline building, and sustainable growth through partnerships. xAmplify offers a platform to empower
partnerships and create lasting sales channels. For more information,
visit www.xamplify.com.