Delhi, June 2024:
JK
Paper, a renowned name in the paper industry, was excited to unveil its heartwarming
initiative just in time for Father's Day. This year, JK Paper proudly
spearheaded the #LetterToMySuperDad campaign, reaching out to over 30,000
students across 25 cities in India. This initiative aims to foster a deep sense
of gratitude and build emotional connect between children and their fathers.
The #LetterToMySuperDad
campaign encouraged students to express their love and appreciation for their
fathers through the art of handwritten letters. By reviving the timeless
tradition of letter writing, this initiative seeks to underscore the invaluable
importance of personal and heartfelt communication.
Key Highlights of the
Campaign:
School Collaborations:
Through strategic partnerships with numerous schools, the campaign seamlessly
integrated the art of letter writing into their curriculum, ensuring widespread
student participation and engagement.
Paper Plantation Awareness
Program:
During school visits, JK Paper’s team conducted captivating myth buster
sessions focused on the Agro-Social Farm Forestry Program. This innovative
approach relies on cultivating and harvesting unique varieties of trees that
provides a high level of income to farmers. In the fiscal year 2024, JK Paper
distributed over 11.64 lakh saplings to farmers, which are subsequently
harvested to produce paper. Since its inception, JK Paper has planted 9.50 lakh
acres of land under its Agro-Social Farm Forestry Program. During the session,
the students and teachers exhibited remarkable interest and fascination as they
delved into the intricacies of this sustainable paper-making process and its
profound significance.
Celebrity Collaborations:
Renowned influencers and esteemed actor Bhaktiyaar Irani lent his support to
the campaign, sharing his heartfelt #LetterToMySuperDad experiences. His
involvement inspired followers nationwide to join the initiative and celebrate
the bond between fathers and children.
Exciting Rewards:
The most touching & heartfelt letters were meticulously selected for
special recognition, with winners receiving exclusive gift vouchers from JK
Paper as a token of appreciation for their heartfelt expressions.
Mr. Partha Biswas, Chief of
Sales & Marketing at JK Paper, expressed, "Father's Day holds a
special significance, allowing us to honour the love and sacrifices of every
father figure. With our #LetterToMySuperDad campaign, our goal was to nurture a
profound emotional bond between children and their fathers, while also
rekindling the timeless art of letter writing. The remarkable enthusiasm shown
by students across India has been immensely uplifting. Through our continuous
efforts, we strive to change the perception about paper by promoting
eco-friendly practices, providing sustainable alternatives to plastic and
contributing to a greener future.”
The campaign culminated in
heartwarming events held in schools, where students had the opportunity to
present their letters to their fathers in a person. These events not only
brought smiles to many faces but also reinforced the importance of expressing
love and gratitude through simple yet powerful gestures.
Video Link:
https://youtu.be/cMw0LndbLgc?si=c8-9A1zI6xVuNjvb
About JK Paper
JK Paper’s legacy dates back
to 1938 with the establishment of Straw Products Ltd. in Bhopal. Today, JK
Paper is a leading Indian player in Office Papers, Coated Papers, Writing and
Printing Papers, and High-end Packaging Boards.
The company operates three integrated
Pulp and Paper Mills: Unit JKPM in Rayagada, Odisha, near the Eastern coast of
India; Unit CPM in Songadh, Gujarat, on the Western coast; and The Sirpur Paper
Mills (SPM), a subsidiary in Kagaznagar, Telangana. With a recently completed
170,000 TPA capacity expansion in Packaging Board at Unit CPM, JK Paper’s
present installed capacity stands at 761,000 TPA. The company has also ventured
into the Corrugation business through the acquisition of Horizon Packs Pvt.
Ltd. and Securipax Packaging Pvt. Ltd. In FY 23-24, JK Paper acquired a 100%
stake in Manipal Utilities Packaging Solutions Pvt. Ltd. Moving forward, the
company will focus on improving the efficiency of these plants for better cost
advantages.
JK Paper has embarked on a
digital transformation journey in key manufacturing processes to reduce
variations, improve quality, enhance cost efficiency, deliver better and faster
service, and create a direct connection with end customers.
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