Conceptualized by JK Paper, the genesis of the
video lies in the idea that JK Paper has been following the ‘Land Restoration’
theme by using Agro/Social Farm Forestry and ensuring to put planet alongside
profits.
Delhi : On this World Environment Day, JK Paper proudly releases an informative video highlighting its steadfast commitment to the theme of 'Land Restoration.' This film, conceptualized by JK Paper, draws inspiration from its long-standing Agro/Social Farm Forestry Program, which has been in place since 1990. The program exemplifies how companies can enhance their competitive advantage while addressing critical environmental concerns.
The
film captures the essence of JK Paper's Agro/Social Farm Forestry initiative,
showcasing the cultivation and harvesting of special tree varieties like
Subabul, Casuarina, and Eucalyptus on farmland. These trees are then utilized
in paper production, enriching green cover and demonstrating a sustainable
approach to business. The program has significantly impacted the environment
and the company by promoting land restoration and preventing desertification.
In
addition to environmental benefits, JK Paper's initiative has empowered
marginalized communities, providing farmers with sustainable livelihoods. Over
the past decade, the program has covered nearly 9.50 lakh acres of land and
planted over 123 crore saplings, benefiting 1.28 lakh farmer families. Through
dedicated research and development, JK Paper has developed short-rotation
clones of Subabul and Eucalyptus, enhancing productivity and enabling farmers
to achieve higher annual revenues.
Partha
Biswas, Chief of Sales & Marketing at JK Paper, remarked on the film,
"We at JK Paper are dedicated to protecting the environment and living
sustainably. To create our paper, we don't take down a single tree from a
natural forest. Additionally, we produce sustainable products like paper cups,
straws, carry bags, food wrapping paper, and paper-based packaging as a
replacement for plastic products. This film walks viewers through our
incredible journey, highlighting our unwavering commitment towards
environmental responsibility, positive productivity, and sustainability. We aim
to serve as an example for individuals, businesses, and entrepreneurs."
Video
Link - https://www.youtube.com/watch?v=omAhy1HJ28g
About JK Paper
JK
Paper’s legacy dates back to 1938 with the establishment of Straw Products Ltd.
in Bhopal. Today, JK Paper is a leading Indian player in Office Papers, Coated
Papers, Writing and Printing Papers, and High-end Packaging Boards.
The
company operates three integrated Pulp and Paper Mills: Unit JKPM in Rayagada,
Odisha, near the Eastern coast of India; Unit CPM in Songadh, Gujarat, on the
Western coast; and The Sirpur Paper Mills (SPM), a subsidiary in Kagaznagar,
Telangana. With a recently completed 170,000 TPA capacity expansion in
Packaging Board at Unit CPM, JK Paper’s present installed capacity stands at
761,000 TPA. The company has also ventured into the Corrugation business
through the acquisition of Horizon Packs Pvt. Ltd. and Securipax Packaging Pvt.
Ltd. In FY 23-24, JK Paper acquired a 100% stake in Manipal Utilities Packaging
Solutions Pvt. Ltd. Moving forward, the company will focus on improving the
efficiency of these plants for better cost advantages.
JK
Paper has embarked on a digital transformation journey in key manufacturing
processes to reduce variations, improve quality, enhance cost efficiency, deliver
better and faster service, and create a direct connection with end customers.