· Invites citizens to express their
gratitude to the Indian Armed Forces through letters, poems, sketches, and more
via social media and at Mahindra Dealerships.
· Mahindra has partnered with Indian
Post to leverage their extensive networks to deliver messages from Mahindra
Dealerships to Tanot Border Post, Kibithoo Border Post, and Kochi Port from
where convoys of Mahindra SUVs will flag off.
· The convoys will cover more than 10000
km to carry citizens’ messages to military stations, garrisons, and war
memorials across the country, ultimately reaching Kargil.
Mumbai, June 13, 2024: Mahindra & Mahindra Ltd., India’s leading
manufacturer of SUVs and armoured vehicles for defence and paramilitary forces,
proudly announces the launch of 'Hearts to Bravehearts', an initiative to
commemorate the 25th anniversary of India's victory in the Kargil War. This
initiative is a heartfelt mission to honour the courage, sacrifice, and
resilience of our brave soldiers. Mahindra reiterates its commitment towards
nation-building through this endeavour.
Mahindra SUVs will simultaneously flag off from
Tanot Border Post, Kibithoo Border Post, and Kochi Port covering 10000 km. The
convoys will carry messages from citizens to military stations, garrisons, and
war memorials across the country, culminating at the Kargil War Memorial.
The campaign is a sincere call to all Indians
to express their gratitude towards the Indian Armed Forces. Citizens are
invited to share their gratitude through letters, poems, sketches, and other
creative expressions. In partnership with Indian Post (Department of Post,
Ministry of Communications), Mahindra will utilize their extensive network to
deliver messages from Mahindra Dealerships to three locations of military
significance from where convoys of Mahindra SUVs will flag off. The final
destinations for these messages include military stations, garrisons, war
memorials, and cantonments across the country and Kargil/Drass.
Veejay Nakra, President
- Automotive Division, M&M Ltd. said, "We are deeply honoured to commemorate the 25th anniversary of the
Kargil victory with our 'Hearts to Bravehearts' initiative. This campaign is
not just about remembering our heroes but about celebrating the freedom and
peace they have secured for us. By sending our heartfelt messages to the brave
soldiers who protect our nation, we aim to show them that their sacrifices have
not only brought us safety but also endless smiles and a peaceful life.
Mahindra is proud to be a part of this significant journey, reinforcing our
commitment to exploring the impossible and supporting our nation's
heroes."
In a significant collaboration, Mahindra has
tied up with Faujiana as a partner to engage with Kargil war veterans to spread
awareness and drive citizen participation through its extensive network. Along
the way, the drive will also foster goodwill through the involvement of eminent
journalists and celebrities, amplifying the campaign’s emotional resonance.
A robust social media campaign will provide the
necessary reach and scale, engaging millions across the nation. Citizens will
be encouraged to share their messages on social platforms as well as at their
nearest Mahindra Dealerships, amplifying the collective voice of gratitude and
respect for our armed forces. Drop points will be set up at Mahindra showrooms
and workshops nationwide, making it convenient for people to contribute their
messages.
By delivering these messages to Defence
destinations across the country, Mahindra proudly plays a role in honouring
heroes and reinforcing the nation's pride in its defence forces.
Social
Media Addresses:
●
Brand website: www.auto.mahindra.com
●
Twitter: www.twitter.com/Mahindra_Auto
●
Instagram: www.instagram.com/mahindra_auto
●
Facebook: www.facebook.com/MahindraAuto
●
YouTube: https://www.youtube.com/@MahindraAutomotive
●
Hashtags: #HeartsToBravehearts
About
Mahindra
Founded in 1945, the Mahindra Group
is one of the largest and most admired multinational federation of companies
with 260000 employees in over 100 countries. It enjoys a leadership position in
farm equipment, utility SUVs, information technology and financial services in
India and is the world’s largest tractor company by volume. It has a strong
presence in renewable energy, agriculture, logistics, hospitality, and real
estate.
The Mahindra Group has a clear
focus on leading ESG globally, enabling rural prosperity and enhancing urban
living, with a goal to drive positive change in the lives of communities and
stakeholders to enable them to Rise.
Learn more about Mahindra on www.mahindra.com / Twitter and Facebook:
@MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room.