A celebration of globally celebrated designs
with Vaishali Shadangule
Tanishq, India's largest jewellery retail brand from the house of Tata, reaffirmed its commitment to global fashion with a captivating return to Paris Haute Couture Week 2024, with its "Timecrafted Diamonds with Tanishq" collection. Following a successful debut in 2023, Tanishq continued to captivate the global fashion capital with its exquisite and innovative jewellery designs in collaboration with the esteemed designer Vaishali Shadangule, for a one of a kind collection that mesmerized audiences.
This
collaboration brought together Tanishq's heritage-inspired craftsmanship with Vaishali
Shadangule's visionary design aesthetic. The highly anticipated “Timecrafted
Diamonds with Tanishq" collection, unveiled during Paris Haute Couture Week
to establish diamond supremacy in the market, showcased a unique fusion of
one-of-a-kind and exquisite diamond jewellery, with designs inspired from
across the globe.
As part
of the "Timecrafted Diamonds with Tanishq" collection showcase, the
"Songs of Sundarbans" collection drew deep inspiration from the
vibrant ecosystem of the Sundarbans. This unique collection celebrated the
natural beauty and cultural richness of this region, featuring intricate rare
and unique designs that echoed the flora and fauna of the mangrove forests.
Each piece told a story of harmony and balance, crafted with exquisite diamonds
and precious gemstones to reflect the delicate interplay of light and shadow in
the dense forest canopy. The collection embodied Tanishq's dedication to sustainability
and environmental stewardship, with designs that paid homage to the
biodiversity and the timeless allure of the Sundarbans.
Tanishq's
commitment to preserving heritage while embracing innovation perfectly aligned
with Vaishali Shadangule’s design philosophy, seamlessly blending traditional
Indian techniques with contemporary aesthetics at a global fashion stage. Vaishali
Shadangule's debut at the Paris Haute Couture Week in 2023 marked her as the
first Indian woman designer from India. The association brought together
intricate detailing and a sustainable approach along with the values of
exceptional craftsmanship and ethical practices. This collaboration not only
highlighted the best of Indian design but also reinforced Tanishq's dedication to
creating timeless pieces that reflected the evolving aspirations of modern
women.
The
collection elevated artisans as the heart of artistic expression. Their unique
craftsmanship and technical mastery bridged the gap between imagination and
reality. Through the synergy between Tanishq's jewellery and Vaishali
Shadangule's haute couture, this collaboration transcended traditional
boundaries, placing Indian heritage on the global fashion stage.
Speaking on the collaboration, Ms.
Pelki Tshering, GM & Marketing Head, Tanishq, said,
"We were delighted and excited to
partner with the acclaimed designer Vaishali Shadangule for Paris Haute Couture
Week 2024. This collaboration strengthened our position as a leader in
innovative Indian jewellery design, presenting our rich design heritage on the
international stage. Together, we showcased an exquisite diamond collection
that transcended borders and celebrated the enduring artistry of India."
"The collection was a
celebration of exquisite craftsmanship and design, meticulously crafted to
cater to the discerning, conscious woman of today. With evolving tastes and a
desire for statement pieces that reflected their unique personalities, each
piece seamlessly adapted to the modern woman's lifestyle."
Speaking on the collaboration,
Vaishali Shadangule said, "It
gave me immense pleasure to collaborate with Tanishq for Paris Haute Couture
Week 2024 as a designer partner. This collection embodied the boundless
creativity within India's design landscape that I admire, and the cultural
impact that the brand aims to achieve. Merging my vision with Tanishq's
unparalleled artistry, we achieved to design the collection that resonated
globally."
About Tanishq
Tanishq, India’s most-loved jewellery
brand from the TATA Group, has been synonymous with superior craftsmanship,
exclusive designs and guaranteed product quality for over two decades. It has
built for itself the envious reputation of being the only jewellery brand in
the country that strives to understand the Indian woman and provide her with
jewellery that meets her traditional and contemporary aspirations and desires.
To stress on their commitment to offer the purest jewellery, all Tanishq stores
are equipped with the Karatmeter which enables customers to check the purity of
their gold in the most efficient manner. The Tanishq retail chain currently
spreads across 400+ exclusive boutiques in more than 240 cities.