Paris : Tanishq, India's premier
jewellery brand from the esteemed Tata Group enchanted global fashion
enthusiasts as it launched its ‘Enchanted Trails’ collection at the Paris
Haute Couture Week 2024. Often heralded as the mecca of fashion,
Paris Haute Couture Week provided the perfect global platform to introduce its
‘Enchanted Trails’ collection. Each piece in the collection is a work of
art, featuring rare and real diamond creations that redefine glamour and
style.
The collection draws inspiration from the intricate beauty of the
exotic nature, incorporating elements that reflect the elegance of flowing
rivers, interplay of light and water, the allure of blooming flowers, the
graceful movement of branches, and the whispers of lush forest foliage. The
collection showcases the dance of boats gliding through serene streams, echoing
the poetry of nature’s tranquillity.
This year, Tanishq collaborated with designer Vaishali
Shadangule, the first Indian woman to debut at Paris Haute Couture Week in
2021. Tanishq’s ethos perfectly matches Vaishali 's vision, as she embodies the
Tanishq woman—progressive, contemporary, and dedicated to promoting Indian
craftsmanship and artistry on the world stage.
Speaking on this momentous collaboration Revathi Kant, Chief Design Officer,
Titan Company Ltd. expressed, “The Enchanted Trails
Collection is a celebration of exceptional artistry and refined taste. It is a
tribute to nature's magnificence, weaving together designs that reflect the
harmony and balance found in the natural world. Inspired by the twists and twirls
of branches, the ebbs and flows of rivulets and natural streams, the enchanting
colours of flowers, and the immersive greenery of foliage, the collection
captures the very essence of the nature.
Paris Haute Couture Week epitomizes the pinnacle
of fashion innovation and luxury, providing an unparalleled platform to
showcase our dedication to craftsmanship and artistry. Our partnership with
Vaishali Shadangule signifies a harmonious blend of craftsmanship and
contemporary design, as her unique approach complements the intricate,
nature-inspired themes of our diamond collection. Her ability to integrate
traditional techniques with modern aesthetics makes her the ideal collaborator
to highlight the essence of our exquisite pieces, allowing us to redefine
luxury on a global scale.”
Vaishali Shadangule, acclaimed Fashion designer, adds “I am thrilled about this collaboration. Jewellery is
an extension of Couture and partnering with Tanishq that is so particular and
skilled about heritage workmanship with global luxury quality is just a mutual
enhancement of our philosophy. Also, the Tanishq “Enchanted Trails” collection
further empowers our two concepts of Nature and luxury.”
Returning to the heart of the global fashion capital, Paris,
Tanishq's latest collection signified more than just jewellery; it represented
years of perfected craftsmanship and innovative design. Each piece was
meticulously crafted to reflect timeless beauty and allure, making it a perfect
addition to any fashion-forward wardrobe.
About Tanishq
Tanishq, India’s most-loved Diamond and Gold jewellery brand from
the TATA Group, has been synonymous with superior craftsmanship, exclusive
designs and guaranteed product quality for over two decades. It has built for
itself the envious reputation of being the only jewellery brand in the country
that strives to understand the Indian woman and provide her with jewellery that
meets her traditional and contemporary aspirations and desires. To stress on
their commitment to offer the purest jewellery, all Tanishq stores are equipped
with the Karatmeter which enables customers to check the purity of their gold
in the most efficient manner. The Tanishq retail chain currently spreads across
475+ exclusive boutiques in more than 250 cities.