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The latest range is designed to deliver efficacious results with regime-based solution.
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Range aimed at addressing specific concern areas
including Brightening, Anti-Ageing, Anti- Acne and Pigmentation
National,
6th June, 2024: VLCC, one of the largest beauty and wellness brands in
the world, expands its product portfolio with launch of revolutionary skincare
range ‘VLCC Clinic’. Backed by scientific formulations, the new range embodies
the group’s 35 years of expertise in skincare and wellness while catering complete
skincare solutions. Dedicated to premium skincare, the newly launched products
harness the power of science to tackle any skin concern, methodically.
Leveraging inputs from more than
200 experts on board, supported by a wellness network of over 300 clinics, and
trusted by over 20 lakh customers, VLCC’s Clinic range is the ultimate skincare
expert ensuring clinic-like results at home. The Clinic range is tailored to
address issues like ageing, acne, pigmentation, and dullness, featuring
products ranging from cleanser, moisturisers, serums to sunscreen. The brand
has been bringing innovations in specific categories like facial kits where it
also enjoys market leadership, but it is the first time the brand is launching
a premium end to end skincare range.
Commenting on the launch of the new range, Vikas Gupta, Managing Director and Group CEO, VLCC, said, “Not all influencers are experts. VLCC with
its expertise of 35 years, in affecting beauty transformations in over 2
million Indian women, is the true expert for all your beauty needs. And now,
that expertise comes to you in the form of top-class, most efficacious, high
science products with our recent range- The VLCC Clinic range which gives the
customers clinic-like results at home.”
Solidifying its position as a trusted leader in the beauty and
wellness industry, the brand with its strong service and now product portfolio
makes it the only brand to offer an integrated solution to the customer. VLCC
aims to stay ahead of the curve when it comes to innovation, technology,
supported by a robust in-house R&D team. With a comprehensive ecosystem of
services and products, including wellness programmes, weight management
solutions, personal care products, and skill development training, VLCC is
aiming to reach new heights globally.
The range will be exclusively
available at all VLCC centres across India, they are also available on all
online marketplaces and the VLCC website (www.vlcc.com/products). In addition, customers can
also find them in major retail outlets nationwide.
About
VLCC
Founded by Mrs. Vandana
Luthra and Mr. Mukesh Luthra as a beauty and weight management services center
in 1989, the VLCC group was incorporated in 1996 and is among the first
multi-outlet corporate operations in the Skincare, Beauty; Wellness Industry in
India. Since inception, the VLCC Group’s mission has been to transform lives by
making Skincare, Beauty and Wellness accessible to all. In over 34 years of
operation, the VLCC brand has become synonymous with Skincare and Beauty in
Indian households. Today, VLCC enjoys a high level of consumer trust and is
widely recognized for its comprehensive portfolio of services and products. The
VLCC Group’s operations currently span 310 locations in 139 cities and 11
countries, including India, Sri Lanka, Bangladesh, Nepal, Singapore, Thailand,
the UAE, Oman, Bahrain, Qatar, Kuwait, and Kenya, with a staff strength of over
3,000 skilled professionals, including medical doctors, nutritionists,
physiotherapists, cosmetologists, and wellness counsellors.
Carlyle, a global
investment firm with US$ 369bn in Assets Under Management, announced a
strategic partnership with VLCC through the acquisition of a majority stake in
the company in Dec 2022. Globally, Carlyle Carlyle’s global private equity
funds have well-established experience investing in the consumer and retail
sectors, as well as consumer tech, including investments in Beauty counter,
Every Man Jack, Grand Foods China (McDonald’s China franchise), Golden Goose,
Delhivery, among others.