Beauty Garage Professional leads the
way in India with its new Shea Therapy range, unlocking the benefits of 18-MEA
for healthier hair
Mumbai…July 01,
2024… Beauty Garage Professional, a true made-in-India brand reinventing
the hair care industry, has established itself as the first in India to
highlight the benefits of 18-Methyl Eicosanoic Acid (18-MEA) in hair care with
the launch of its innovative Shea Therapy range. This revolutionary treatment
preserves 18-MEA to significantly enhance the hair health.
18-MEA is a vital component of
the hair cuticle, located within the complex structure of the hair shaft. This
intricate structure includes layers such as the Epicuticle, Exocuticle, and
Endocuticle, followed by the Cell Membrane Complex (CMC). The CMC, acting as a
cushion, houses numerous proteins, liquids, and carbon chains, with 18-MEA
being the most crucial. Naturally present in our hair, 18-MEA is essential for
maintaining hair's hydrophobicity and overall health. However, factors such as
chemical treatments and environmental damage can significantly reduce the
levels of 18-MEA, leading to dry and brittle hair.
Mr. Mahesh
Ravaria, Founder and CEO of Beauty Garage Professional said, “Shea
butter, known for its moisturizing properties, plays a key role in retaining
18-MEA in the hair. This innovative therapy not only replenishes 18-MEA but
also works from the fiber surface to the inner cortical layer of the hair,
ensuring comprehensive care. Unlike standard spa treatments that focus merely
on the outer hair layer, Shea Collagen Therapy penetrates deeply, reaching the
CMC and effectively restoring 18-MEA levels”
A notable demonstration of
18-MEA's importance can be observed through the water droplet test. Hair with
adequate 18-MEA levels will repel water, allowing droplets to roll off, while
hair deficient in 18-MEA will absorb the water, indicating a loss of the hair's
protective barrier.
Beauty
Garage’s Shea Therapy Treatments:
- Shea Retention Therapy: Focuses
on restoring and retaining 18-MEA, enhancing hair’s natural protective
barrier.
- Shea Curl Therapy: Specifically designed
for curly hair, ensuring the curls remain defined and hydrated.
- Shea 18-MEA Collagen Therapy: Combines
the benefits of collagen and 18-MEA for improved elasticity and resilience
Beauty Garage Professional has
consistently been at the forefront of innovation in hair care. Following the
success of Shea Retention Therapy and Shea Curl Therapy, the introduction of
Shea Collagen Therapy marks a significant advancement in their commitment to
hair health. This pioneering approach not only highlights the critical role of
18-MEA in hair care but also sets a new standard for treatments aimed at
restoring and maintaining hair vitality
About Beauty
Garage Professional
Beauty Garage Professional is
transforming a multi-million dollar Hair Care Sector and reinventing hair and
scalp health with groundbreaking products and a top-notch distribution network.
It’s a truly Made in India success story with the only Indian company manufacturing
products and introducing innovative treatments such as Hair Botox. With a
dedicated team engaged in continuous product research and technology
exploration, the company has a remarkable growth story in the thriving Indian
haircare market.
Beauty Garage is a dynamic and
influential player in the beauty industry, poised for continued success on both
domestic and international fronts led by dynamic founders, Mahesh and Jigar
Ravaria who established the company in 2017. The company stands out with a
compelling competitive edge in the hair treatment market with strategic
expansion plans of establishing a global presence with a focus on key regions
such as the Middle East and the United States. The company’s strong network
comprises over 100 distributors, supported by a dedicated team of 150 field
Professionals, including both sales and technicians.
Beauty Garage Professional is
at the forefront of innovation, delivering high-end quality products in more
than 32 countries. Its worldwide distribution and FDA approval positions it as
a winning player in the market revolutionising the Indian Salon Industry with
flawless rich hair care products. The remarkable R&D teams are tirelessly
working to develop innovative products for hair care and treatment.
The company's primary focus is
on reinventing hair care, and collaborating with hairdressers to develop solutions
and services at the forefront of the industry. With the core ethos centered
around a profound love for hair, the company aims to provide comprehensive hair
care solutions that repair and restyle hair post-treatment damage. At Beauty
Garage Professional, the absolute dedication to the art of hair care shines
through, empowering Professionals and customers alike to achieve their hair
goals with confidence and flair.
Today, Beauty Garage
Professional showcases a diverse collection of 100+ SKUs and six distinctive
series, including K9 Botoplexx, Botoliss, Botosmart, Shea, Shea Curls, and
ScalpSense using the high-end, advanced technology to create all the products
designed to satisfy the customers. The safest ingredients are curated and
treated in the safest environment to obtain the best results. With strong
partnerships with salons across India, Beauty Garage caters to the rising
beauty consciousness as people are investing more in hair & scalp care, and
solutions to enhance their appearance and wellbeing.
Website: https://beautygarage.com/about-us/