New Delhi, 22nd July, 2024 :
• Jimmy Shergill Takes Center Stage in Human Mobile Devices' New Campaign
for the HMD 105 & HMD 110 Feature Phones Launch
Gear up for some dazzling celeb-power-packed news, as Human Mobile
Devices teams up with the critically acclaimed actor and producer, Jimmy
Shergill, as the new face of its much-loved feature phone line-up. The highly
lauded actor from the Hindi and Punjabi film industry will appear as the face
of the HMD 105 and HMD 110 'Khoob Chalega', a 360-degree
campaign spread through OOH, social media and digital.
Shergill’s association with Human Mobile Devices marks a significant
milestone in HMD's mission to connect millions of Indians with reliable and
innovative communication devices.
Speaking about the recently formed partnership, Ravi Kunwar, VP-
HMD India and APAC commented, “We are thrilled to welcome
Jimmy Shergill as the face of the Khoob Chalega campaign of HMD’s 105
& 110. Jimmy's strong, resilient, and relatable persona perfectly embodies
the spirit of our feature phones, which are designed to be durable, dependable,
and accessible to the masses. His connection with audiences across India aligns
perfectly with our commitment to providing reliable mobile experiences to all.
We're confident this collaboration will resonate strongly with our target
audience and take our feature phone range to new heights."
Commenting on the newly established union, Jimmy Shergill said, “I'm
excited to partner with Human Mobile Devices, a brand whose feature phones are
known for their strength, and resonate perfectly with my own journey and
values. These phones stand out for their reliability and accessibility, which
are essential for everyday users. I'm excited to represent a brand dedicated to
delivering quality and dependability to millions across India and look forward
to what kind of innovation it brings on the table in feature phone
category."
This alliance is part of HMD’S marketing mix to reach out to the
target audience and create buzz about the range of products to offer. The
company is poised to elevate the consumer experience, offering premium quality
devices that blend style with cutting-edge technology at competitive price
points. Human Mobile Devices is committed to going above and beyond to ensure
users have access to sophisticated, yet affordable mobile solutions.
Stay tuned as Human Mobile Devices and your all-time favourite hero
Jimmy Shergill embark on this exciting journey together, shaping the future of
mobile technology and leaving an indelible mark on the industry.
For further
information, please contact the HMD press office: hmd@adfactorspr.com
About HMD
We are HMD, Human Mobile Devices. At HMD, we start by tuning into what
people really want. Our consumers are passionate about the planet, often feel
swamped by digital overload, and are keeping a close eye on their budget.
That’s why we are thrilled to be Europe’s largest smartphone maker, championing
repair-at-home phones, and a go-to for much needed digital time out.
Coming this year, you can expect to see a new portfolio of HMD original
mobile devices, as well as Nokia phones and exciting new partnerships. For
further information, see www.hmd.com