National: 11th July 2024:
‘Thalakeezhai’ the newest offering from the stables of Jerard Felix, is an
upbeat Funk-POP number that also features Benny Dayal on the vocals. The music
video, released by Sony Music boasts an extremely colorful K-POP world created
by budding director Ken Royson, he is best known for crafting brilliant
world-class POP music videos for upcoming music talent in the Tamil Independent
scene. The music video stars another incredibly
talented actor Vinsu Sam. The song is about the initial stages of romance that
will get everyone grooving.
Jerard Felix is one of the most promising artist, in the
Tamil Independent Music space in Chennai. He is a complete package with a
combination of being a singer/ songwriter/music producer and a phenomenal
dancer. He has been a part of the nationally acclaimed dance group ‘Loyola
Dream Team’. His music emphasizes his world-class sound and is inspired by
the biggest music icons like Bruno Mars, Michael Jackson to name a few.
Jerard Felix says “Thalaikeezhai is a fun modern Tamil
pop song. I was inspired to write this song after watching the movie VTV. That
was a serious love story back then, but I added my fun sauce to it and made
this track.Hope this song turns everyone ‘thalakeezhai (upside-down)’ and make
them fall head over heels with their girl”. Jerard will be creating 7 other songs
that are all going to be true-blue POP all the way, varying from afro-beats,
Indo-Funk to love melodies and dance-heavy tracks that will be crafted with the
sole intent of offering high-quality independent music that contributes towards
the flourish of the artist ecosystem.
Tamil POP is having a watershed moment with many young
players getting active and releasing quality content. Jerard is certainly one
of them. The culture is ripe for a complete shift in momentum and the odds of
more youngsters adopting POP & Hip-Hop music into their playlists are
increasing with each passing day. Jerard offers the perfect brand of music for
the next generation of young listeners and he is sure to be an artist to watch
out for in the coming months. He has everything to not just shine in the
non-film space but also thrive in the film industry as well, with the
right kind of opportunities.
Link of ‘Thalakeezhai’ - https://www.youtube.com/watch?v=12f6zFAyOcQ