Rajasthan : Wonder Cement, among India’s leading cement manufacturers,
announced today that they would be the Title Sponsor for India’s Tour of Sri
Lanka beginning 27th July 2024. India will be touring
the Island nation on the back of their Historic T20 World Cup championship win
last month.
As part of its
strategy to increase visibility for the brand via sporting associations, Wonder
Cement has also announced their association with IPL as an Official Umpire
partner earlier this year.
Established in 2010, under the RK Group umbrella,
Wonder Cement will be looking to build brand awareness and recall through
multiple activations during the series and engage with cricket audiences, some
of these include activations during the National Anthem before start of play,
during the Batter’s entry to the playing field as well as CSR activities
planned around the series. The brand's logo will appear
prominently behind the wicket, on the stumps, and throughout the perimeter
branding, guaranteeing maximum visibility to all audiences.
Speaking on the association Mr. Vivek Patni, Director Wonder Cement
said, "This series marks the first time our brand will take up the
Title sponsorship, we are looking forward to this historic moment for our brand
to engage with cricket fans across the subcontinent. Cricket is the most loved
game and attracts audiences across the country. We are looking to connect with
cricket fans and increase visibility as well as build our brand presence through
this platform. After our ground-breaking association with the IPL earlier this
year, we are poised to captivate a dedicated cricket audience once more. This
partnership also marks the launch of impactful CSR initiatives, Neev, solidifying our commitment to
cricket with a cause like never before.
"Whilst thanking Wonder Cement for coming forward to be a partner
of this series, I am confident that your brand will gain remarkable recognition
in this region and even beyond," said Upul Nawaratne Bandara, Head of
Marketing, Sri Lanka Cricket.
Bhairav Shanth, Co-Founder ITW Universe
said, “It is a matter of great pride for us to bring a brand like Wonder
Cement on board as the Title Sponsor for this series and we are grateful
for their trust in ITW to drive this association. I’d also like to thank Sri Lanka
Cricket for their continued faith in ITW as we actively work towards creating
pathbreaking partnerships like this one and push the boundaries’ and redefine
what is possible in Sports Marketing, and in cricket in particular.”
The series will start off with T20Is on July 27
at Pallekele International Cricket Stadium, while the ODIs start on August 2 at
R Premadasa Stadium in Colombo. The series will mark the first time both
teams with play under their new coaches, Gautam Gambhir for India and Sanath Jayasuriya
for Sri Lanka.
Mr. Vivek Patni – Director Wonder Cement