As India approaches its
77th Independence Day, Aaj Tak will present a special episode of "Jai
Ho" hosted by one and only Sweta Singh along with Shilpa Shetty featuring
Hussainiwala, a site of historical significance where Bhagat Singh was cremated
and which houses his iconic pistol.
In conjunction with the
special episode, Aaj Tak is powering your Instagram with an Augmented Reality
(AR) filter of Bhagat Singh as part of its digital campaign under the hashtag
#JaiHo. The AR filter offer its users to virtually wear Bhagat Singh’s iconic
hat and moustache. All you need to do is scan the QR code and relive the moment
of pride. Users are encouraged to share their transformed images on social
media using the hashtag #JaiHo and tagging Aaj Tak allowing them to express
their respect for freedom fighters and patriotism for the nation.
The "Jai Ho"
episode will air on August 15, 2024, at 12 PM. The AR filter will be available
on Instagram.
Aaj Tak continues to
enhance user engagement through an experience that go beyond traditional media.
The channel’s focus on blending technology with its content keeps it at the
forefront of the digital age.