Milind Soman celebrates India’s 78th
Independence Day spreading the spirit of unity, peace, and perseverance that
has shaped the nation’s journey
Mumbai…August 09,
2024…India’s iconic fitness enthusiast and ultramarathon runner Milind Soman
is gearing up to launch the 3rd edition of the Unity Run, an inspiring event
that spans 240 kilometers from Pune to Naigaon - Vasai Virar Fort. This 3rd
edition of Unity Run marks the celebration of 78 years of India’s Independence,
highlighting the spirit of unity, peace, and perseverance that has shaped the
nation’s journey. Powered by Ampere Nexus and Lifelong, the solo run will
commence on August 10th and conclude on August 13th, symbolizing the strength
and resilience of India as it continues to forge ahead as a united and diverse
country.
The Unity Run, known for its
challenging and symbolic routes, will see Milind Soman running barefoot through
scenic and historic locations. This year’s run will weave through various towns
and landscapes, showcasing the rich cultural tapestry of Maharashtra. As in
previous editions, the event aims to foster a sense of national pride and solidarity.
Commenting on the upcoming
event, Milind Soman said, “The Unity Run is a powerful testament to the
strength and resilience of our nation. Every step taken is a tribute to the
unity and diversity that define India. I am thrilled to embark on this journey
and look forward to the incredible support from communities along the route.”
While talking about the
fitness, Milind also mentioned his book Keep Moving, saying, “The
book explores the secrets to lifelong fitness by tracing the journeys of three
remarkable individuals—my mother, Usha Soman, my wife, Ankita Konwar, and
myself. It’s a candid look at how each of us found what works for our bodies
and minds, steering clear of quick fixes and generic advice. Our stories
emphasize that when it comes to your body, you are the only expert.”
The Unity Run 2024 will kick
off with a ceremonial flag-off at Pune. Milind Soman, with his trademark
determination and enthusiasm, will lead the run towards the final destination,
the historic Naigaon - Vasai Virar Fort.
The Unity Run will feature
several key stops where local communities can engage with Milind Soman and take
part in various fitness activities. These interactions are designed to motivate
individuals to embrace healthier lifestyles and underscore the importance of
physical well-being. In the inaugural Unity Run of 2021, Milind Soman undertook
a formidable 420 km journey on foot from Mumbai to the Statue of Unity in
Kevadia, Gujarat, completing it in just 8 days. This run, part of the Azadi Ka Amrit
Mahotsav celebrations, showcased the resilience and unity of the Indian people
as Milind overcame obstacles like heavy rainfall, flooded roads, and high
fever. In the 2nd edition of 2022, Milind traversed 450 km from Jhansi to the
Red Fort in Delhi in a similar timeframe as the first edition. Along the way,
he engaged with numerous communities, promoting messages of peace, fitness, and
national pride, with the year's run focusing on women empowerment.
About Ampere
Ampere set out to take charge
16 years ago in 2008 with the foresight and passion to revolutionize everyday
mobility. Aiming to make #HarGullyElectric, Ampere has built a family of over 3
lakh+ customers. Recently, Ampere launched the Nexus, India’s first
high-performance family electric scooter. The Ampere Nexus is entirely
designed, developed, and manufactured in India, featuring multiple first-ever
innovations and class-leading specifications. The Ampere Nexus completed the
iconic Kashmir to Kanyakumari journey, covering over 10,000 kilometres in a
single trip. This expedition set four iconic records, which were acknowledged
by the India Book of Records. Ampere is backed by the 165 years legacy of
Greaves and a pan-India network.
About Lifelong
Online
Lifelong Online is one of
India’s leading e-commerce brands for consumer goods. Inspired by consumers,
our products are developed keeping the modern Indian consumer’s lifestyle at
the core of the design. As we reimagine everyday living, our products strongly
resonate with our consumers, establishing our strong presence across multiple
categories, starting from Home & Kitchen, Lifestyle, Fitness, Healthcare,
and extending to Smartwatches. At Lifelong Online, we run the complete
e-commerce flywheel, with a technology backbone that secures customer feedback
across multiple touch points, demonstrating effective marketing and
communication campaigns, managing a diverse multi-country factory base, a
pan-India customer service network, and robust capabilities of e-commerce
fulfillment at multiple locations across India. Lifelong Online was founded by
Atul Raheja, Varun Grover, and Bharat Kalia in 2015.