New Delhi, India – August
2, 2024 – Mtalkz, a leading Omnichannel Cloud
Communication PaaS Provider, is proud to announce a significant achievement in
collaboration with a prominent Fintech in India. By implementing a tailored
suite of services, Mtalkz has successfully reduced the client's communication
costs by 10%, enhanced message delivery rates by 15%, and improved overall
operational efficiency.
About the Client
The client is a well-established
Fintech in India, specializing in unsecured retail consumer (B2C) lending. They
provide a wide array of financial and loan services in a secure, efficient, and
professional environment.
Challenges
The client faced several challenges
with their business communication services, particularly with high messaging
costs, poor SMS delivery, and delays or failures of transactional and OTP
messages. Additionally, inadequate support from their previous vendor
exacerbated these issues.
Solution
Upon onboarding the client, Mtalkz
conducted a comprehensive analysis of their existing SMS communication
infrastructure and requirements. This consultative approach allowed Mtalkz to
tailor a suite of services to address the client’s specific challenges:
●
Complete SMS Service Package: Provided a
comprehensive solution for handling Transactional, OTP, and Promotional
messages, meeting the client’s diverse communication needs.
●
High Delivery Routes: Implemented
high-quality delivery routes for messages, ensuring a higher success rate and
reducing the likelihood of undelivered messages.
●
Cost-Effective Campaigning: Suggested
cost-effective strategies for campaigning, improving ROI, and providing
guidance on targeted messaging to specific user segments.
●
Rich APIs for Faster Messaging:
Integrated rich APIs to ensure faster messaging and real-time delivery of
messages, enhancing efficiency and customer experience.
●
Template Optimization: Advised on
optimizing message templates to prevent failures and ensure compliance with regulations,
enhancing the effectiveness of campaigns.
●
Critical Situation Resolution: Resolved
a critical issue where the client’s sender ID was blacklisted. Leveraging
strong connections with network operators, Mtalkz resolved the issue within 2
hours, ensuring smooth communication services.
Results
●
10% Cost Reduction: Reduced
communication costs by 10%, saving the client lakhs of rupees per month due to
optimized delivery routes and cost-effective campaigning strategies.
●
15% Enhanced Message Delivery Rate:
Improved SMS delivery rates by analyzing sending patterns and delivery reports,
suggesting methods to optimize failures and increase the delivery ratio.
●
Increased Operational Efficiency:
Streamlined operational processes by eliminating delays and non-deliverability
of OTP messages, facilitating smoother customer interactions and transactions.
●
Dedicated Direct Support: Streamlined
support process to be one-to-one, 24x7, and direct, eliminating the hassle of
issuing tickets, grasping the urgency, and ensuring swift issue resolution.
●
Improved Compliance: Achieved better
compliance with industry regulations through template optimization and
adherence to regulatory guidelines, reducing the risk of communication
failures.
Abhishek Prakash, Founder of Mtalkz,
stated, “We are thrilled to have made such a significant impact on our client’s
communication efficiency and cost-effectiveness. Our commitment to providing
tailored solutions and dedicated support has enabled us to resolve critical
issues swiftly and enhance overall operational performance.”
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About Mtalkz
Mtalkz is an Omnichannel Cloud
Communication PaaS Provider that enables businesses to connect, engage, and
grow customers using a cloud-based portfolio of services, including SMS, RCS,
Voice, Email, WhatsApp, Google Verified SMS, and Chatbots, with agile marketing
automation solutions.
For more information, please contact:
Manish Gupta
Digital Marketing
Mtalkz Mobility Services (P) Ltd.
Phone: +91-9868629924
Email: enquiry@mtalkz.com
Website: https://mtalkz.com/