~Adopts school education
programmes and create awareness on vector-borne diseases this Raksha Bandhan~
Dabur team along with the students
& faculty of Rajkiya Inter College
Hyderabad: Odomos—India's
most preferred personal application mosquito repellent brand from the House of
Dabur, celebrated the yearly Suraksha Bandhan campaign. The initiative involved
the distribution of protective solutions infused into the rakhis along with
free samples of its trusted mosquito repellent to students, reminding them of
the importance of safeguarding against mosquito-borne diseases such as dengue,
malaria, and chikungunya. This effort was further strengthened by raising
awareness among school children and staff on effective prevention measures for
these diseases.
During the school visits, representatives from Odomos engaged directly
with students, discussing the risks posed by mosquito-borne diseases through
interactive Q&As and playful activities. These activities were carefully
designed to educate children on the importance of using mosquito repellent as a
preventive measure. The students enthusiastically received their Odomos
samples, followed by a fun activity where they tied Odomos #SurakshaBandhan
rakhis to one another, symbolizing a promise to protect themselves and those
around them from these harmful diseases. This gesture emphasized the value of
extending the promise of protection, not just from brothers, but from one
sibling to another, against dangerous diseases.
As of August 2024, India has reported over 32,000 cases of malaria and
more than 3,200 cases of dengue. In India nearly 40 million people get infected
with diseases spread by mosquitoes each year. These figures emphasize the
urgent need for awareness and prevention, especially among vulnerable groups
such as schoolchildren. Odomos' latest initiative promotes protection against
mosquito-borne diseases through student outreach and heartwarming sibling
stories.
To further amplify the
campaign, Odomos partnered with People of India to share touching stories of
sibling bonds, highlighting the unspoken yet powerful role of siblings as
protectors. These stories fostered a deeper connection to the Raksha Bandhan
tradition, celebrating the strength and support between siblings while
emphasizing how these bonds can extend beyond familial protection to
safeguarding health and well-being. Atoot Suraksha ke
Rishte, kyuki iss rishte ko bhi chahiye Odomos ki Suraksha—a testament
to the unbreakable bonds of protection that even siblings need with Odomos by
their side. Please refer to the Campaign https://www.instagram.com/reel/C-76E-FoMJf/?utm_source=ig_web_button_share_sheet
Speaking on the initiative Mr. Santosh Jaiswal, Category Head,
Home Care, Dabur India Ltd said; “Through the Suraksha Bandhan
campaign, we at Dabur Odomos reaffirm our commitment to safeguarding the health
and well-being of the community. By merging the traditional significance of
Raksha Bandhan with the pressing need for protection against mosquito-borne
diseases, we aim to create a lasting impact. Protection, for us, goes beyond a
simple promise—it’s a responsibility. Through #SurakshaBandhan, we are
dedicated to raising awareness about disease prevention while fostering a
culture of care and protection within families and communities alike.”
Odomos presented its Suraksha
Bandhan rakhis to the future leaders of society. The #SurakshaBandhan
initiative by Odomos continues to raise awareness about the importance of
protecting one another from mosquito-borne diseases. Through school outreach,
touching sibling stories, and partnerships, Odomos remains dedicated to
ensuring that protection is not just a promise but a reality.
About Odomos:
Odomos, a trusted mosquito repellent brand from Dabur, provides
clinically proven and effective protection against mosquitoes. Independent
institutes have certified Odomos as one of the best protectors against
mosquitoes carrying deadly viruses. Choose Odomos as a safe and effective way
to protect yourself and your loved ones from mosquito-borne illnesses. For more
information, please visit :www.odomosprotect.com
For media queries,
contact:
Adfactors : suhasini.kona@adfactorspr.com/ uthara.chandrasekhar@adfactorspr.com
Dabur India Limited |0120-3962100| corpcomm@dabur.com