o
Enhanced
Security: Tanla’s Registration.ai module on Trubloq ensures robust
protection by registering and whitelisting all CTAs, backed by AI-driven checks
against spoofing and brand identity theft.
o
Regulatory Compliance: The module is fully aligned
with TRAI’s latest directives, ensuring
all messaging activities meet
regulatory directions, including DLT integration and traceability.
o
Proactive
Scam Prevention: With features like scrubbing and a secure URL shortener,
Registration.ai blocks non-compliant SMS, significantly reducing the risk of
scams.
Mumbai, August 28, 2024: Tanla
Platforms Limited, India’s
leading Communications Platform
as a Service (CPaaS), has announced the launch of
Registration.ai, a new module under its industry-leading platform, Trubloq.
This launch at the Global Fintech Fest,
Mumbai is a direct response to the recent
directives issued by the Telecom Regulatory Authority of India (TRAI),
dated August 20, 2024, aimed at curbing the misuse of messaging services and
protecting consumers from fraudulent practices. This launch makes Tanla the
first player to launch a solution in line with TRAI’s directive.
Our studies reveal that phishing
is a major threat in India, now ranking
third globally, with scams targeting every segment of society, from the
privileged to the underprivileged. SMS
has emerged as the primary channel for scam origination contributing to monthly
attacks of over 200 million, before
subsequently transitioning to other channels
such as voice and OTT (over-the-top) messaging channels for closure.
Registration.ai is positioned as a critical tool in this fight, designed to
ensure that all messaging activities comply with the latest regulatory
standards, while also enhancing user experience.
Key Features of Registration.ai on Trubloq:
o
Registration: Comprehensive registration and whitelisting of all CTAs (URLs, phone
numbers, WhatsApp links) on
the DLT platform. Powered by AI, the module ensures
robust protection against
spoofing and brand identity
appropriation.
o
URL Shortener: Integrated within the DLT system,
this feature enhances
user experience by providing a secure
and traceable URL shortening service.
o
Scrubbing: Blocks SMS containing non-whitelisted CTAs, effectively preventing scams and protecting users.
Uday Reddy, CEO, Founder and
Chairman of Tanla Platforms Limited, stated "With the launch of
Registration.ai, we are taking a significant step forward in our mission
to create a secure
messaging environment. This module is not just a
compliance tool but a proactive
measure to protect
our citizens and uphold the integrity of digital communication."
"We listen closely to the entire
ecosystem. Our expertise
in building sustainable and innovative solutions has allowed us to be
ready in no time with this new directive. The Registration.ai module reflects
our commitment to addressing the critical needs of regulators, subscribers,
telecom operators and enterprises alike, ensuring a secure and trustworthy
digital world." added Puneet Gupta, Director-Products of Tanla Platforms
Limited.
About Tanla Platforms Limited
Founded in 1999, Tanla Platforms Limited
has revolutionized digital interactions by empowering users and enabling
enterprises through its
innovation-led SaaS business. With a unique enterprise and user-centric
approach, Tanla has emerged as a leader in the CPaaS industry dominating data
security, privacy, spam and scam protection. Headquartered in Hyderabad
(India), Tanla is the preferred partner for over 2,000 enterprises across
various industries, including global tech giants like Google, Meta, and
Truecaller. Tanla is recognized as a 'Visionary' in the 2024 Gartner® Magic
Quadrant™ for CPaaS and is ranked among the “1000 High-Growth Companies in Asia
Pacific” by the Financial Times. Tanla is publicly traded on the NSE and BSE (NSE:
TANLA; BSE: 532790) and is included in prestigious indices such as the Nifty
500, BSE 500, Nifty Digital Index, FTSE Russell, and MSCI.
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