Mumbai…September
27, 2024…Beauty Garage
Professional, a true made-in-India brand reinventing the hair care industry, is
proud to announce the complete acquisition of Gofab Genesis LLP, including its
brand, products, and manufacturing facilities. This 100% buyout marks a major
milestone in Beauty Garage Professional's growth strategy and solidifies its
commitment to offering cutting-edge solutions in the hair care sector.
With this
acquisition, Beauty Garage Professional expects to see substantial growth in
market share, particularly in the premium salon segment. The introduction of
Gofab Genesis’ revolutionary patented technologies—Color Fuel and Micro
Fuel—will drive increased sales and wider market penetration. The company is
poised to achieve its revenue target of ₹100 crore in the coming year, as this
acquisition opens up new geographic markets where Gofab Genesis had previously
established a strong customer base, further expanding Beauty Garage
Professional’s reach across India and beyond.
Mr.
Mahesh Ravaria, Co-founder and CEO of Beauty Garage Professional, stated, "We are thrilled to welcome Gofab
Genesis into the Beauty Garage Professional family. Their innovative approach
to hair care, particularly with the revolutionary Color Fuel and Micro Fuel
technologies, aligns perfectly with our vision of delivering cutting-edge
solutions to salons across India. This acquisition not only enhances our
product portfolio but also positions us as a leader in the premium salon
segment. By integrating Gofab Genesis' expertise and innovative products, we
are confident in our ability to achieve our targeted revenue of ₹100 crore in
the coming year and set new standards in the industry."
The
acquisition allows Beauty Garage Professional to introduce these breakthrough
technologies to the Indian salon market, addressing the growing demand for hair
treatments that enhance beauty while protecting hair health. Color Fuel is
designed to maintain hair thickness during the coloring and bleaching process,
ensuring that hair retains its natural density even after chemical treatments.
In contrast, Micro Fuel, a plant-based protein and peptide formulation,
promotes healthier hair and is safe for use on children, setting it apart from
other products in the industry.
The
continued involvement of Gofab Genesis’ key innovators, Mr. Akash Bhutak and
Ms. Manisha Bhutak, will play a vital role in driving product development and
expanding the company’s portfolio of hair care, skincare, and electronic tools.
Their expertise in developing Color Fuel and Micro Fuel will be instrumental as
Beauty Garage Professional introduces these technologies to new markets.
Additionally, the specialized research and development team from Gofab Genesis
LLP will be seamlessly integrated into Beauty Garage Professional's operations,
ensuring a smooth transition and ongoing innovation.
While the
acquisition is completed, the integration of Gofab Genesis into Beauty Garage
Professional is set to be finalized by the next quarter. While the company has
no immediate plans for rebranding of Gofab Genesis’ products, future
opportunities for co-branding may arise to highlight the unique benefits of the
Color Fuel and Micro Fuel ranges, ensuring brand continuity and enhancing
recognition in the marketplace.
Although
the exact financial details of the deal remain undisclosed, this acquisition
represents a strategic move that aligns with Beauty Garage Professional's
long-term objectives of innovation and market leadership. It is expected to
contribute significantly to the company’s growth trajectory as it continues to
offer cutting-edge products that meet the evolving needs of the salon industry.
About Beauty Garage Professional
Beauty Garage Professional is transforming a multi-million dollar Hair
Care Sector and reinventing hair and scalp health with groundbreaking products
and a top-notch distribution network. It’s a truly Made in India success story
with the only Indian company manufacturing products and introducing innovative
treatments such as Hair Botox. With a dedicated team engaged in continuous
product research and technology exploration, the company has a remarkable
growth story in the thriving Indian haircare market.
Beauty Garage is a dynamic and influential player in the beauty
industry, poised for continued success on both domestic and international
fronts led by dynamic founders, Mahesh and Jigar Ravaria who established the
company in 2017. The company stands out with a compelling competitive edge in
the hair treatment market with strategic expansion plans of establishing a
global presence with a focus on key regions such as the Middle East and the
United States. The company’s strong network comprises over 100 distributors,
supported by a dedicated team of 150 field Professionals, including both sales
and technicians.
Beauty Garage Professional is at the forefront of innovation,
delivering high-end quality products in more than 32 countries. Its worldwide
distribution and FDA approval positions it as a winning player in the market
revolutionising the Indian Salon Industry with flawless rich hair care
products. The remarkable R&D teams are tirelessly working to develop
innovative products for hair care and treatment.
The company's primary focus is on reinventing hair care, and
collaborating with hairdressers to develop solutions and services at the
forefront of the industry. With the core ethos centered around a profound love
for hair, the company aims to provide comprehensive hair care solutions that
repair and restyle hair post-treatment damage. At Beauty Garage Professional,
the absolute dedication to the art of hair care shines through, empowering
Professionals and customers alike to achieve their hair goals with confidence
and flair.
Today, Beauty Garage Professional showcases a diverse collection of
100+ SKUs and six distinctive series, including K9 Botoplexx, Botoliss,
Botosmart, Shea, Shea Curls, and ScalpSense using the high-end, advanced
technology to create all the products designed to satisfy the customers. The
safest ingredients are curated and treated in the safest environment to obtain
the best results. With strong partnerships with salons across India, Beauty
Garage caters to the rising beauty consciousness as people are investing more
in hair & scalp care, and solutions to enhance their appearance and
wellbeing.
Website: https://beautygarage.com/about-us/
For further media queries, please contact:
Sonia Kulkarni | 9820184099
sonia.kulkarni@hunkgolden.in