~The new Super UV Invisible Serum Sunscreen reaffirms Garnier’s
commitment to delivering high-quality, diverse, and trendsetting products that
cater to evolving consumer needs in India~
Garnier Brand
Ambassadors Pooja Hegde and Vedang Raina at the launch event of Garnier Super UV Invisible Serum Sunscreen.
Mumbai : Garnier, a global leader in green
beauty, has forayed into the suncare category
with the launch of its ground-breaking Super
UV Invisible Serum Sunscreen. The lightweight formula
offers broad-spectrum protection with SPF50 and PA++++,
that safeguards the skin from 99% sun damage. Enriched with Vitamin C, this
sunscreen not only protects but also helps correct dark spots. Additionally, the brand has also introduced a
revolutionary Super UV Invisible
Air-Mist Sunscreen that can be
easily applied even over makeup. Both products leave no white cast, are suitable for all Indian skin
types, and offer a comfortable, everyday option for those seeking
high-performance sun protection. With this launch, Garnier enters one of
the largest and fastest growing categories and solidifies its position in
skincare.
India is a UV hotspot with a high UV
index throughout the year making suncare an essential category but still not a
daily habit amongst many Indians. With the introduction of the Super UV sunscreens,
Garnier aims to create awareness and education at scale about the importance of
sunscreen usage, every day in every season.
Anshuman
Wanchu General Manager, Garnier, L’Oréal India, said, “We are thrilled to launch the Garnier Super UV
Sunscreens that are tested on and made for Indian skin tones and types. The
rising demand for sun protection and Garnier’s global expertise is a winning
combination to introduce products that are effective, lightweight, easy to use
and accessible. This brand milestone strengthens our commitment to democratise
beauty for all consumers.
To support this launch, we have developed a comprehensive marketing strategy
that integrates digital and traditional platforms, influencer collaborations,
and on-ground activations."
Pooja Hegde, Garnier India Brand Ambassador,
said, “I’m a firm believer of using SPF every day, no matter
what the season. I now never step out without applying the Garnier Super UV
Invisible Serum Sunscreen that feels as light as air on my skin. The innovative
Invisible Air Mist Sunscreen is my go-to for reapplication, even over makeup. I
can't wait for consumers to experience these ground-breaking sunscreens and
share my excitement!"
Vedang Raina, recently announced as a Garnier
India Brand Ambassador, added, "Garnier’s skincare approach aligns
perfectly with what I believe in—effortless, effective skin protection, every
day. The Garnier Super UV Sunscreens are ideal for anyone seeking powerful sun
defense without the heaviness. I’m proud to be part of this exciting new
chapter for Garnier as it champions a new era of suncare.”
The Garnier Super UV Invisible Serum and
Super UV Air-Mist Sunscreen are now widely available across stores and
ecommerce platforms at INR 349 and INR 599,
respectively.
About
Garnier:
Garnier is an accessible, inclusive, and
green science brand, driven by its purpose to bring Green Beauty for all of us.
Since 1904, Garnier globally has been pioneering the science of nature,
combining natural ingredients with cutting-edge science to offer maximum
efficacy with limited impact on the planet. Its expertise in Green Sciences
fuels innovative, high-performing, and sustainable formulae, to answer
consumers’ aspirations and beauty needs worldwide. Committed to providing more
transparency, Garnier was the first mass-market beauty brand to launch a pioneering
Product Environmental Score, helping consumers to make more sustainable choices
every day. The Garnier brand is animated by its various ranges: Bright
Complete, Super UV, Micellar Cleansing Water, Sakura Glow, and Bright
Anti-Acne. Today, Garnier is the largest beauty brand worldwide to be approved
by Cruelty Free International.
For
further details, please contact Adfactors PR:
Farhad
Ali: farhad.ali@adfactorspr.com | 90223
51286
Hema
Mehta: hema.mehta@adfactorspr.com | 6283
428 607
Pankti
Jadia: pankti.jadia@adfactorspr.com | 70218
01772