Mumbai, 5th September 2024 : To mark Teacher’s Day, JK Paper, a leader in the paper
manufacturing industry, is proud to unveil a powerful film that celebrates the
profound relationship between teacher and students. This film shines a light on
the extraordinary work of Sumeet Sanjay Patil, an art teacher at Snehajyoti
Nivasi Blind School in Ratnagiri District, Maharashtra, and his innovative
approach to tactile learning. Over the years, Sumeet has taught over 1,000
visually-impaired students the art of painting, using his unique technique of
linking colors to fragrances—known as "Rang-Gandh." This method not
only motivates students to paint but also builds their confidence,
demonstrating that art can be experienced through senses other than sight. Some
of these paintings have been exhibited across the country and has also been
used to spread awareness.
Set against the contrasting backdrops of
the bustling city of Mumbai and the tranquil Konkan villages, the film narrates
Sumeet’s remarkable journey as he introduces his visually impaired students to
the realms of art and creativity. The film begins with a poignant image of a
blank canvas, symbolizing the untapped potential within every child. As the
story unfolds, viewers witness Sumeet’s groundbreaking methods—such as linking
colours to fragrances and using 3D outliners—that enable his blind students to
experience and create art in a tangible way.
The narrative is enriched by testimonials
from the students, sharing their fears, struggles, and ultimate triumphs. Their
words echo the transformative power of Sumeet’s teaching, showcasing how art
can be felt with the heart, not just seen with the eyes. Sumeet’s commitment
extends beyond the classroom in Mumbai, as he travels to the remote villages of
Konkan to spread his unique form of art education, ensuring that no child is
left behind in their creative journey.
The film concludes with a heartfelt
message, highlighting the students’ vibrant, textured artworks that tell their
stories through touch rather than sight. These masterpieces represent the
limitless possibilities that arise when imagination is nurtured by a passionate
and committed teacher.
Partha Biswas, Chief of Sales &
Marketing at JK Paper, commented on the campaign,
“This Teacher’s Day, we wanted to shine a light on the incredible impact that
teachers like Sumeet have on their students, especially those with special
needs. His innovative approach to teaching art is not just a lesson in
creativity but a testament to the power of tactile learning. The objective of
this campaign is to highlight the crucial role of teachers in shaping the lives
of their students, particularly those with special needs. It also emphasizes
the importance of creating opportunities for differently abled individuals to
express themselves creatively. Just like our teachers are dedicated towards
playing a crucial role in shaping the lives of their students, JK Paper is also
dedicated towards shaping an eco-friendly world. Our paper is sourced from 9.50
lakh acres of Agro Social Farm Forestry Program, which not only supports
sustainable practices but also provides livelihoods for close to 1,30,000
farmer families.”
The campaign also highlighted how visually
impaired students connected with JK Paper on a tactile level. The texture,
weight and feel of the paper became their canvas, allowing them to perceive art
through touch, creating a deep emotional bond between the students and the
medium. For these students, JK Paper has been more than just a medium, it’s a
source of emotional expression. The feel of the paper in their hands evokes
emotions and allows them to create art that resonates with their experiences,
making the paper an integral part of their artistic journey. The connection
between the students and JK Paper is a testament to the brand’s commitment to
making a difference in the lives of those with special needs. JK Paper honours
the unwavering dedication of teachers like Sumeet, who go the extra mile to
ensure every student has a chance to shine.
By showcasing this film, JK Paper and
Snehajyoti Nivasi Blind School aim to inspire others to support initiatives
that foster creativity in education. With 295 million visually impaired
individuals worldwide, including over 10 million in India, waiting for their
creative potential to be realized, this campaign emphasizes the ongoing,
transformative nature of learning and teaching.
This campaign is not just a tribute to
Sumeet and all the teachers but a celebration of the human spirit’s resilience
and creativity.
Video Link
- https://youtu.be/khYoVibfUEw
About JK Paper
JK Paper’s legacy dates back to 1938 with
the establishment of Straw Products Ltd. In Bhopal. Today, JK Paper is a
leading Indian player in Office Papers, Coated Papers, Writing and Printing
Papers, and High-end Packaging Boards. The company operates three integrated
Pulp and Paper Mills: Unit JKPM in Rayagada, Odisha, near the Eastern coast of
India, Unit CPM in Songadh, Gujarat, on the Western coast, and The Sirpur Paper
Mills (SPM), a subsidiary in Kagaznagar, Telangana. With a recently completed
170,000 TPA capacity expansion in Packaging Board at Unit CPM, JK Paper’s
present installed capacity stands at 761,000 TPA. The company has also ventured
into the Corrugation business through the acquisition of Horizon Packs Pvt.
Ltd. And Securipax Packaging Pvt. Ltd. In FY 23-24, JK Paper acquired a 100%
stake in Manipal Utilities Packaging Solutions Pvt. Ltd. Moving forward, the
company will focus on improving the efficiency of these plants for better cost
advantages.
JK Paper has embarked on a digital
transformation journey in key manufacturing processes to reduce variations,
improve quality, enhance cost efficiency, deliver better and faster service,
and create a direct connection with end customers.
RSVP
Yasin Hamidani | 9967836604 | yasin@mediacare.co.in