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Auction registrations opens on 12th September on https://www.carandbike.com/auction/thar-roxx
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The auction will open on 15th September at 17.00 hrs
and culminates on 16th September 2024 at 19.00 hrs
Mumbai,
September 12, 2024: Mahindra
& Mahindra Ltd., India’s leading SUV manufacturer, today announced the
auction of the first-ever Thar ROXX. The proceeds from the highest bid will be
donated to a social cause, with Mahindra matching the winning bid to further
amplify the impact, ensuring all contributions are directed towards charitable
initiatives. Registration for the online auction opens on 12th September (https://www.carandbike.com/auction/thar-roxx), with the bidding taking place between 15th
and 16th September, 2024.
The First of ‘THE’ SUVs from Mahindra, the Thar
ROXX, with the distinguished VIN 0001, will also feature a badge bearing Mr.
Anand Mahindra’s personal signature, offering collectors and enthusiasts a rare
piece of Mahindra’s legacy. The winner of the auction will take home the AX7L
Diesel Automatic 4x4 Thar ROXX in the color of their choice from seven striking
options: Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue,
Burnt Sienna, or Stealth Black.
The online auction is being conducted by Mahindra
First Choice Wheels (MFCW) and hosted on the carandbike.com auction platform.
Registrations, which will be conducted online, are open to everyone, and
prospective bidders will be required to submit a refundable caution deposit.
The entire bidding process will be overseen by Ernst & Young.
The proceeds from the auction may be donated to any
recognized not-for-profit organization of winner’s choice. Alternatively, the
winner may choose one of the following not-for-profit organizations: Naandi Foundation (Empowering Girls and
Women), BAIF Development Research
Foundation (Watershed and Rural Livelihood Development), Watershed Organization Trust (Integrated
Water Resource Management and Agriculture), or UNITED WAY MUMBAI (Promoting Road Safety).
Social Media Addresses for Thar ROXX:
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Brand website: https://auto.mahindra.com/thar-ROXX.html
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Instagram: @mahindrathar
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Facebook: @mahindrathar
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Twitter: @Mahindra_Thar
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YouTube: @TharMahindra
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Hashtags: #TharROXX #THESUV #ExploreTheImpossible
About
Mahindra
Founded in 1945, the Mahindra Group is
one of the largest and most admired multinational federation of companies with
260000 employees in over 100 countries. It enjoys a leadership position in farm
equipment, utility SUVs, information technology and financial services in India
and is the world’s largest tractor company by volume. It has a strong presence
in renewable energy, agriculture, logistics, hospitality, and real
estate.
The Mahindra Group has a clear focus on
leading ESG globally, enabling rural prosperity and enhancing urban living,
with a goal to drive positive change in the lives of communities and
stakeholders to enable them to Rise.
Learn more about Mahindra on www.mahindra.com
/ Twitter and Facebook:
@MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room.
Media contact information
Head,
Global Brand and Marketing Communication, Automotive Division
Email
– anand.neha@mahindra.com
You can also write to us on: automediaenquiries@mahindra.com