Asit Kumarr
Modi, creator of TMKOC and MD of Neela Mediatech receiving ANN Award for their
2D animated series
Mumbai, September 12, 2024 :
Neela Mediatech, the new-age digital venture led by the visionary creator Asit
Kumarr Modi has been making animated rhymes for toddlers, casual mobile games
for all as well as a PLAYSCHOOL app for kids
ages 2-6 years. They have more than 10 Mn subscribers for their rhymes in
multiple Indian languages and also get more than 10Mn views a day from these
parents and kids. Their games have more than 5 Mn downloads on mobile devices.
Neela
Mediatech recently bagged the Best Social Media Content – ANN Award for ‘Chai
Piyo Biscuit Khao’ at the Animation & More Summit 2024. The animated series
is being created for a family audience and this animated video was released on social media
as a part of this series. Chai Piyo Biscuit Khao went viral on social media,
emerging as a fan favourite among viewers.The award-winning content stands as a
testament to creativity and innovation, perfectly capturing the light-hearted
humour that is the hallmark of the show.
Asit
Kumarr Modi, the creator of ‘Taarak Mehta Ka Ooltah Chashmah and Founder and MD
of Neela Mediatech Pvt. Ltd. said, “At Neela Mediatech, we are committed to
pushing the boundaries of digital storytelling with our animated content in 2D
as well as 3D, based on Taarak Mehta Ka Ooltah Chashmah. This 2D series
is designed to appeal to a broader family audience. The series will be accessible
across platforms, including our own channels as well as OTT and TV.
Additionally, we are also developing a full-length animation film
for a global audience ,based on this series, further expanding its reach and
impact.
We
are making huge investments in this venture as India's animation industry is
expanding rapidly. Beyond animation, we are actively into Web3 gaming,
merchandise, and gamified education as well. The future holds tremendous value
for our business as we leverage emerging technologies to create immersive
experiences for our audience. We will continue to innovate and explore new
opportunities, not only to grow the TMKOC IP but also to make a lasting impact
on the entertainment landscape in India and globally."
Harjeet
Chhabra, CEO, Neela Mediatech further added that, “The Characters of our
live action show, Taarak Mehta ka Ooltah Chashmah are animated in their
construct. Hence extending them into the world of animation is even more fun as
we can go take them beyond the possibilities of live action. The response from
audience and critique both to our animated content validates our hypothesis
that a family audience can find this form and format engaging.”
About
Neela Mediatech
Neela
Mediatech is led by the visionary Mr. Asit Kumarr Modi. Under his leadership,
Neela Film Productions ventured into new-age digital businesses through its
subsidiary, Neela Mediatech, which focuses on gaming, animation, and
merchandise, further expanding the legacy of creativity and innovation.
Asit
Kumarr Modi is the creative force behind a wide array of fiction and
non-fiction shows for leading broadcasters, including Sony SET, Sony SAB,
Colors, and Star Plus.
Tarak
Mehta Ka Ooltah Chasmah remains the crown jewel of Neela Film Productions,
celebrated for its unique characters, dialogues, and cultural impact. The
iconic show has been at the forefront of Indian television for 16 years, with
over 4,000 episodes to its credit.
Mr.
Modi has poured heart and soul into the creation of these characters and stories
ensuring that their creative endeavours have brought joy to millions.
For
media queries, please contact:
Sonia
Kulkarni | Hunk Golden and Media
9820184099
| sonia.kulkarni@hunkgolden.in