Discover the Magic of Handwoven Rugs
at the Annual Festival, Connecting Artisans with Patrons
Jaipur Rugs, the world’s largest manufacturer of
handmade rugs and a beacon of India’s rich textile heritage, proudly announces
the inception of its much-awaited cultural event, "Rug Utsav." This
annual festival is a celebration that goes beyond commerce, bringing together
the artistry of rural Indian craftsmen and the discerning tastes of customers
worldwide.
Rug Utsav, a month-long celebration of India’s
rich tradition of handcrafted carpets and rugs. Last year’s event achieved
outstanding success, generating ₹15
crore in sales across all Jaipur rugs stores in India, including online
channels. This year, with a strengthened presence across the country, the
company is setting an ambitious target,
projecting revenues to reach ₹50 crore from the
event . Rug Utsav continues to honor the exceptional craftsmanship of Jaipur
Rugs artisans while connecting their creations with a global audience,
reinforcing Jaipur Rugs' mission to bridge tradition with modern design.
Fresh from an impressive financial year closing
with a group turnover of ₹975 crores and the
successful launch of new stores in Pune and London, Jaipur Rugs is set to
captivate hearts once more with the spirit of Rug Utsav. With 17 stores in
prestigious locations such as India ,Milan, Dubai, Russia, and China, the brand
is now set to host a month-long festival exclusively in India, offering an
unforgettable experience at its Indian locations and on its website.
At Rug Utsav, visitors will have the chance to
explore a curated selection of over 5,000 exquisite rugs, each telling a unique
story of tradition, culture, and craftsmanship. For the first time ever, Jaipur
Rugs is offering exclusive deals on its celebrated "Manchaha"
collection, renowned for its innovation and artistry. The festival is more than
an opportunity to purchase; it's a cultural journey into the heart of rural
India.
Celebrate the Artisan's Journey: From
Loom to Living Room
Rug Utsav is Jaipur Rugs' tribute to the artisans
who breathe life into every thread and knot. Visitors will have the rare
opportunity to interact directly with these artisans, gaining insight into the
time-honored traditions that have been passed down through generations. For
those eager to immerse themselves, there will be a chance to try their hand at
weaving, guided by the master craftsmen themselves.
But that’s not all—Rug Utsav is also a festival of
fun and engagement. Lucky visitors can participate in a series of delightful
games with the chance to win exclusive Jaipur Rugs goodies.
Uncover Iconic Collections: Contour,
Genesis, Hacienda, Imara, Wunderkammer, Kasbah, and Mythos
Discover the artistry behind Jaipur Rugs' renowned
collections. From the bold and contemporary "Contour" and
"Genesis" to the eclectic elegance of "Hacienda,"
"Imara," and "Jaipur Wunderkammer," the festival showcases
the diverse range of designs that define the brand’s global reputation. Each
collection, including the timeless "Kasbah" and the mythical charm of
"Mythos," is available with special offerings throughout the event.
"Rug Utsav is not just a festival; it's a
celebration of human spirit and creativity. It’s our way of bringing the world
closer to the soul of India, where every rug is a canvas, and every thread is a
story. This event is a tribute to the hands that weave magic into every knot
and the hearts that carry the legacy of our rich heritage forward.”, Says Yogesh Chaudhary, Director Jaipur Rugs
Join us at Jaipur Rugs stores in Delhi, Mumbai,
Pune, Jaipur, Bangalore, Chennai, Ahmedabad, Surat, or online to be a part of
this vibrant celebration. Rug Utsav is more than just a festival; it is a
platform where creativity merges with culture, tradition blends with
innovation, and artisans connect with a global audience.
Don’t miss the opportunity to experience a world
woven with stories, culture, and unparalleled craftsmanship at Jaipur Rugs’ Rug
Utsav.
About
Jaipur Rugs
“Let
goodness, fairness, and, most importantly, love, prevail in business; profits
will inevitably follow.” ~ N.K. Chaudhary
Jaipur Rugs is
a family business strengthened by the purpose of protecting ancestral knowhow
and connecting rural craftsmanship with global consumers. By placing the human
aspect at its core, the company has grown to become the largest network of
artisans in India. It uses the age-old art form of handmade carpets as a tool
to bring prosperity into the homes of 40,000 rural artisans of which 85% are
women. Founded in 1978 by Nand Kishore Chaudhary with just two looms, it now
has over 7,000 looms and sells in over 90 countries. Today the company creates
contemporary works of art by collaborating with creative talents capable of
showcasing this ancestral craft with a new vision.