Delhi, India : SOJANYA has established its place as one of
the top five sellers in the men’s ethnic wear category on major e-commerce
platforms such as Myntra, AJIO, and Amazon. This achievement caps a remarkable
journey for the brand that began its e-commerce venture just nine years ago.
Keshav Gupta, an MBA graduate from Hyderabad’s
Indian School of Business, founded SOJANYA in 2015, and it has since become
well-known in the online retail industry. The success of the brand stems from a
rich legacy of textile trading that dates back to 1958, when the family-run
enterprise ‘Daulat Ram Om Prakash’ was founded in Chandni Chowk, Delhi.
Keshav, speaking about the brand's journey,
said, “We started SOJANYA with a vision to bring high-quality, affordable men’s
ethnic wear to the online market. The 65 years of textile business experience
that our family gained has been essential in preserving the premium quality of
our products.”
SOJANYA offers designer-quality ethnic wear at
competitive prices. The brand’s collection, ranging from Rs 600 to Rs 3500,
includes a wide variety of Men’s kurtas, Pathani salwar suits, and Nehru
jackets.
“We provide value for money without
compromising on quality. We deliver products that are roughly one-third less
expensive than top brands,” Keshav shared. The brand has played a creative role
in bringing kurta sets and dhoti sets to the men’s ethnic wear category at
e-commerce platforms.
Vidhi Gupta, co-founder and head of design and
marketing at SOJANYA, highlighted the brand’s commitment to variety and
quality. “We have curated a collection of nearly 1000 unique designs across our
product range. Our focus on premium quality fabric and stitching, combined with
our diverse design options, has been key to our success,” she stated.
In a recent development, SOJANYA launched its
ultra-premium line, SOJANYA LUXE, in 2024. This new business allows clients to
personalise their preferred premium ethnic wear in the comfort of their homes.
“With SOJANYA LUXE, we’re stepping into the world of custom-made ethnic wear,
offering options that beat any Indian designer brand,” Vidhi explained.
The rapid growth of SOJANYA can be attributed
to its strong and passionate founding team. Together, Vidhi Gupta’s design
expertise and Keshav Gupta’s commercial savvy have proven to be a winning
combination.
For SOJANYA, the quality of its products and
the growing Indian e-commerce scene are both responsible for its climb to the
top of the e-commerce ethnic wear rankings. The three pillars of its growth
strategy— quality, affordability, and customer satisfaction—remain
constant.
For more information about SOJANYA and its
collections, visit their website at www.sojanya.com or check out their offerings on major
e-commerce platforms.