Noida, Uttar Pradesh (India), September 24, 2024: Western Era, a family-run business founded in
2023, is making waves in the Indian fashion industry. This sustainable fashion for women blends contemporary trends with traditional
craftsmanship—the designs of the brand feature exquisite embroidery, handwork,
and intricate details. The brainchild of Vishesh Kapoor, Rakesh Kapoor, and
Bharati Kapoor, the brand has quickly gained recognition for its commitment to
quality, sustainability, and affordability.
The journey began in 2003 when Rakesh and
Bharati Kapoor established Vishesh Apparels, an export house specialising in
womenswear. Through this venture, they gained valuable experience in the global
fashion market, observing a significant gap in the quality of garments
international brands sell. Recognising the opportunity to bridge this gap, the Kapoors
launched the Western Era, aiming to offer high-quality, value-added garments
that resonate with Indian consumers.
“We wanted to create a brand that offered the
same level of quality and craftsmanship that you would find in international
brands, but at a price point accessible to Indian consumers,” explained Vishesh
Kapoor, co-founder of Western Era.
Since its inception, the Western Era has
promoted sustainable fashion practices in India. The brand exclusively uses
natural, lightweight, and breathable fabrics that are kind to both the skin and
the environment. Additionally, Western Era actively collaborates with local
artisans to preserve traditional crafts and integrate them into its modern
designs.
“We believe that fashion should not only be
stylish but also ethical,” said Bharati Kapoor. “By working with local
artisans, we are not only supporting their livelihoods but also preserving
India’s rich cultural heritage.”
One of Western Era’s most notable achievements
is its affordable luxury range. The brand offers premium-quality garments that
deliver the elegance and sophistication of high-end fashion without the
exorbitant price tag. This focus on value has helped the brand attract a loyal
customer base who appreciate the brand’s commitment to quality and
affordability.
Western Era’s dedication to quality and
sustainability has not gone unnoticed. The brand has participated in numerous
exhibitions, including the prestigious CMAI exhibitions in Mumbai and Noida,
and has secured a presence in various multi-designer showrooms across India.
Additionally, the brand’s recent launch of a collection made entirely from
recycled materials has further solidified its reputation as a leader in
sustainable fashion.
“We are committed to making a positive impact
on the environment,” said Vishesh Kapoor. “Using recycled materials is just one
example of our efforts to promote sustainability in the fashion industry.”
Western Era’s focus on quality,
sustainability, and affordability positions it for continued growth and success
in the Indian fashion market. The brand's intent to merge old and new has
struck a chord with customers seeking beautiful, ethical, and affordable
clothes.