Mumbai, 23rd Sept 2024 : In a heartfelt tribute to love and
inclusivity, Ultra Music from Ultra Media & Entertainment Group proudly
presents its latest release, "Mera Yaar Khara Sona Hai", featuring
Seerat Kaur and Aman Singh. This soulful love story marks the International
Sign Language Day during Deaf Awareness Week, which centres on this year’s
theme, Love and Trust. The song, with vocals by Jay Yadav and lyrics by Sanjeev
Chaturvedi, showcases a touching love story that transcends barriers, bringing
attention to the importance of mutual understanding and empathy.
This song launch aligns with International Sign Language Day
2024 and Deaf Awareness Week 2024, which aims to encourage a collaborative
environment where individuals, organizations, and governments work together to
create a more inclusive society. With about 1 in 6 people experiencing hearing
loss, and 7 in 10 of those affected being over the age of 70, this figure is
projected to rise by 50% over the next 20 years. Raising awareness of hearing
loss, need to learn sign language and its challenges has never been more
urgent.
"Mera Yaar Khara Sona Hai" is not just a love
story; it’s a reminder that love is a universal language that can be expressed
in countless ways regardless of hearing ability. The video beautifully portrays
a story of patience, understanding, and trust between the two protagonists,
emphasizing the transformative power of compassion in relationships.
Ultra Music is also expanding its regional language
offerings, currently focusing on launching language-specific channels in
Marathi, Bhojpuri, Bangla, and Gujarati. On the music front, Ultra releases two
new Hindi songs every week, providing a steady stream of fresh content. With
over 25 music channels on YouTube and a collective reach of 35 million viewers,
Ultra is a major player in digital music, amplifying new talent and established
artists alike.
Rajat Agrawal, COO, Ultra Media & Entertainment Group
shared, “As part of Ultra Media & Entertainment Group’s commitment to
inclusive storytelling, this launch underscores our role in creating meaningful
content that speaks to diverse audiences. We are committed to providing a
platform for emerging talent, allowing new voices to shine across our music
channels. At the same time, we are also collaborating with celebrated artists
like Sonu Nigam and Neeraj Shridhar to strengthen our lineup and offer a
balance of fresh and familiar music experiences for our audience.”
With 89 YouTube channels spanning a variety of languages and
genres—from Hindi, Marathi, Bengali, and Gujarati to comedy, cookery,
kids-centric, devotional, and superhero content—Ultra has built a global
digital footprint, with more than 40million subscribers on YouTube.
About Ultra Media & Entertainment Private Ltd (Est.
1982): A professionally managed Indian Entertainment Conglomerate pioneering in
the Content Production, Acquisition, Distribution & Syndication of Indian
& International content globally. They have been providing end-to-end
solutions in various languages & formats to the Film & Television
Industry worldwide for the past 40 years. For further information please visit:
www.ultraindia.com
Youtube Link https://www.youtube.com/watch?v=KRL7iVPdCEs