Pune, India, September 11, 2024 : In a unique blend of creativity, tradition,
and innovation, VI John India, a significant name in the men's grooming
industry, has unveiled a spectacular 8-foot Ganpati statue, crafted entirely
from shaving cream and foam. Revealed at Grand Street Mall in Pune, this
awe-inspiring sculpture, named VI John Ganpati, was officially recognised by the Asia Book
of Records as the Largest Ganpati made out of Shaving Cream and Foam.
This creative initiative is part of VI John
India’s mission to highlight the significance of grooming in daily life. By
choosing Lord Ganpati—who symbolises wisdom, new beginnings, and success—the
brand sought to creatively communicate the importance of self-care and personal
grooming.
To drive this message home, VI John Ganpati
was constructed using VI John’s latest product launches: VI John Premium
Shaving Cream and VI John Special Moisturising Formula-based Shaving Foam.
The construction of this one-of-a-kind Ganpati
required over 3,500 units of shaving cream and foam and was brought to life
after 15 days of meticulous work and countless hours of creative effort. The
result is a visually stunning tribute that merges the artistry of sculpture
with the brand’s core values of grooming and self-care.
Speaking on the occasion, Ashutosh Chaudharie,
General Manager Marketing, VI John India shared “Ganesh Chaturthi is a time of
devotion, new beginnings, and celebration. We wanted to showcase that grooming
is an important part of personal care, just as Ganpati Bappa holds an important
place in our hearts. The VI John Ganpati is our way of honouring the tradition
while creatively demonstrating the importance of grooming.”
The VI John Ganpati unveiling was met with
overwhelming enthusiasm from mall visitors and devotees alike. As a highlight
of the event, the statue has also garnered widespread media coverage,
strengthening the brand's connection with customers during the festive season.
With this initiative, VI John India has
successfully blended its brand philosophy with the spirit of Ganesh Chaturthi,
creating a memorable marketing campaign that resonates with tradition and
modern values.
About VI John India
VI John India is a
leading brand in the grooming and personal care sector, known for its wide
range of shaving creams, foams, deodorants, and skincare products. Trusted by
consumers across India for its high-quality offerings, VI John continues to
innovate and bring forward products that promote self-care and confidence.