The world is more connected than ever, bringing
both immense opportunities and profound responsibilities. Dr Samartha, our CEO
at Cubera, voices out, "We’re not just focused on building the most
advanced AdTech solutions—we’re dedicated to using those solutions to make a
positive impact." We believe that technology, when wielded thoughtfully,
can change the world for the better.
Every day, billions of data points are generated
globally. While some see these as mere statistics, we see something far more
significant. Vamsi Sankarayogi, our CTO, identifies, "These data points
hold the potential to help us understand people better, connect with them in
meaningful ways, and make those connections truly count." Our platforms,
from Edge to CUBE to Vertex, are engineered to transform these numbers into
actionable insights that drive real, positive change.
With the power of data comes the responsibility to
handle it with care. Privacy isn’t just a checkbox at Cubera—it’s a guiding
principle. We’re committed to transparency and ensuring that people understand
how their data is used. Dr Samartha emphasizes, "Trust is the foundation
of any successful relationship, whether between people or brands and consumers.
Building and maintaining that trust is paramount at Cubera.”
Our impact extends beyond the digital world. We are
aware of technology’s environmental footprint and are actively taking steps to
minimize it. From making our data centers more energy-efficient to supporting
industries in reducing waste, sustainability is at the forefront of our
operations. "We’re not just thinking about today—we’re thinking about
tomorrow and how we can contribute to a healthier planet," Dr Samartha
adds.
Innovation knows no bounds, and we understand that
big ideas can come from anywhere. "That’s why we’re dedicated to making
our AdTech tools accessible to businesses of all sizes, all over the
world," Vamsi notes. Whether it’s a small business in a bustling city or a
startup in a remote village, our mission is to provide the resources needed to
succeed. By levelling the playing field, we’re sparking innovation and driving
growth where it’s needed most.
We believe the same tools used to sell products can
support meaningful causes. "That’s why we’re working with non-profits and
social enterprises to help them amplify their voices," shares Dr Samartha.
By giving them access to our technology, we enable them to reach more people,
spread their messages, and drive real change in communities worldwide.
At the heart of our mission is the Cubera AdTech
Ecosystem, a sophisticated suite of platforms powered by Deep Learning and
Omnichannel targeting. "Our Demand Side Platform, Edge, empowers
advertisers to reach audiences with precision and efficiency," Vamsi
highlights. Meanwhile, CUBE, our Customer Data Platform, builds actionable
audience profiles, and Vertex, our AdExchange, specializes in targeting the US
markets. Central to this ecosystem is our proprietary Cubera Identity Graph,
connecting and unifying data across platforms to provide a comprehensive view
of each consumer.
“The world is full of challenges, but it’s also
full of possibilities,” says Dr Samartha. “At Cubera, we’re not just thinking
about what’s next in AdTech—we’re thinking about what’s next for the world. By
focusing on ethical data use, sustainability, and empowerment, we’re working to
create a future we can all believe in.”
This isn’t just our journey—it’s yours too.
Together, we can harness the power of AdTech and Big Data to create a world
that’s better, more inclusive, and more sustainable.
Let’s make it happen!
Dr. Samartha Raghava Nagabhushanam, Co-Founder
& CEO, Cubera
Mr. Vamsi Krishna Sankarayogi, CTO, Cubera
www.cubera.co