Gera Developments launches #MaukaDeteHain
campaign, empowering children to explore their passions at Gera’s
ChildCentric® Homes.
Pune : Gera Developments
Private Limited (GDPL), pioneers in the real estate industry and recipients of
multiple awards for their premium residential and commercial projects across
Pune, Goa, and Bengaluru, have launched their latest campaign, #MaukaDeteHain,
showcasing the various opportunities for children to explore their passions at
Gera’s ChildCentric® Homes.
The campaign was launched with a video
featuring GDPL’s brand ambassador, Mr Amitabh Bachchan, and drawn from the insight
of children having interests that change every so often. The video opens with Mr
Bachchan seen in an average Indian household, surrounded by children playing
their favourite sportsperson, performing artist, or even a character from science
and history. He further takes in the delight of watching children explore each
of their interests, as they change from wanting to become a ‘badminton queen’
or ‘Einstein’, all of which is made possible by the opportunities they receive
at Gera’s ChildCentric® Homes – leading up to #MaukaDeteHain. The campaign
video encapsulates the intent behind ChildCentric® Homes, the game-changing
offering for modern Indian families, where children can explore and pursue
their passions at the 9 training academies led by world-renowned celebrities
from sports, performing arts, and personal development, such as Shankar
Mahadevan, Rohit Sharma, and Mary Kom.
Watch the full video here:
https://www.youtube.com/watch?v=bZ4PqFJBspc&t=6s
Speaking about the campaign, Mr Rohit
Gera, Managing Director, Gera Developments Private Limited, said, “‘Mauka Dete
Hain’ captures the quintessential nature of children wanting to pursue different
interests every day. Mr Bachchan brings out the perfect combination of wonder,
amusement, and joy, even as he indulges the children around him in his
signature encouraging style.”
He continued, “Ten years ago, we
observed a growing need amongst modern Indian families, who wanted to offer the
best of holistic learning to their children within the constraints of working
parents, lack of quality time, and concerns of security and convenience. Gera’s
ChildCentric® Homes are living spaces specially curated to cater to this
need, within the safety and convenience of one’s own complex, with the advantage
of being trained at our 9 celebrity-led academies and having top-notch
amenities throughout the projects. With these opportunities, children can be
themselves, freely pursuing their ‘badalte’ choices under expert training and
care.”
Mr Amitabh Bachchan has been
associated with Gera Developments since 2023, and shares a common ability and
ethos to continuously “outdo” just like the brand.
Gera’s ChildCentric® Homes
are an award-winning, one-of-a-kind concept that has revolutionised the real
estate sector for both, the homeowner and the developer. These projects,
crafted to suit the lifestyles of modern Indian families, come equipped with
best-in-class specifications, smart home automation, multi-level clubhouses,
and other entertainment options.
About Gera
Developments Private Limited:
Gera Developments, a reputed brand for
over 50 years, is one of the pioneers of the real estate business in Pune.
Recognised as the creators of premium residential and commercial projects in
Pune, Goa and Bengaluru, the brand has established a global presence through
developments in California, USA. Gera prides itself on providing long-term
enjoyment to customers, by having a distinct customer-first approach. The
philosophy of Gera is “Let’s Outdo,” which rests on the trinity of Innovation,
Transparency, and Enhanced Customer Experience. It is at the heart of Gera’s
effort to infuse innovation and transparency in Real Estate and home building,
with an unwavering focus on meeting the shifting lifestyle dynamics of their
customers, while upholding the premium living experience. Accordingly, there
are many ‘firsts’ that stand to Gera’s credit.
The company introduced a 5-Year
Warranty on Real Estate, consisting of Preventive Maintenance & Repairs and
provision of insurance on buildings way back in 2004 for the first time in
India. RERA mandated the same only in 2017. GDPL have now introduced India’s
first and only 7-year warranty in Real Estate. They have designed and launched
a pathbreaking concept, the award-winning ChildCentric® Homes, which
revolutionised the real estate sector for both, the developer and the home
buyer. Other revolutionary and highly successful product lines have been IntelliplexesTM,
SkyVillasTM, and The Imperium series. In their 50th Year,
the company launched yet another first-of-its-kind industry initiative—Gera’s
Home Equity Power—by providing financial flexibility to customers to withdraw
funds from their prior payments to meet financial emergencies.
These products are matched by the
services of the GeraWorld® Mobile App, which brings speed,
convenience, and transparency to the buyer, enhancing customer experience. Gera
Developments have also recently launched the Club Outdo initiative, a
tech-driven loyalty and referral program that provides multiple benefits,
offers, and community engagement opportunities to existing and new customers.
The company emphasises delivering
value-added experiences to customers, with projects designed around the
evolving needs of their customers. Driven by trust, quality, a customer-first
mindset, and innovation, the brand has won several national and international
awards on both, the product and service fronts.
GDPL continues to be ranked amongst
the Top 50 Great Mid-Size WorkplacesTM 2024 in India by the Great
Places to Work® (GPTW) Institute. This year, we have also been
proudly recognised as one of India’s Best WorkplacesTM in Real
Estate Industry and India’s Best WorkplacesTM in Building a
Culture of Innovation for All.
GDPL envisions raising the standards
of Real Estate in India. As they redefine new standards of service orientation,
product innovation, real estate marketing, and brand building, they are consistently
generating fresh value for its stakeholders, while settting new benchmarks for
the industry.
Please
visit www.gera.in for more information
For further media
queries, please contact: Sonia Kulkarni, HunkGolden and Media
Mobile:
9820184099 | Email: sonia.kulkarni@hunkgolden.in