India : In a stunning celebration of India's
rich textile heritage, SoulWeaves made a remarkable presence at Pravaah,
the prestigious fashion show organised by NIFT and sponsored by the Ministry of
Textiles on September 13, 2024. The event served as a perfect platform for the
brand to showcase its extraordinary collection, "Kaantha Stories,"
which masterfully combined GI-certified Kashmiri pashminas with exquisite
Kaantha embroidery.
The collection captivated audiences with its
seamless fusion of traditional craftsmanship and contemporary design
aesthetics. Each piece in the Kaantha Stories collection reflected India's rich
handloom traditions, featuring meticulously crafted pashmina stoles and shawls
that exemplified both elegance and timelessness. The blend of soft, authentic
pashmina with intricate Kaantha stitching created pieces that resonated with
both fashion enthusiasts and industry professionals.
The success at Pravaah further cements
SoulWeaves' position as a leading force in sustainable and ethical fashion,
showcasing their commitment to preserving India's textile heritage while
embracing modern design sensibilities.
Behind this remarkable brand stands Swati
Kapoor, an alumna of the National Institute of Fashion Technology, Hyderabad.
With a degree in Garment Manufacturing Technology and extensive experience in
fabric production and export management, the designer transformed her expertise
into a vision that celebrates India's textile legacy. Her journey from a
garment producer to the founder of SoulWeaves represents a perfect blend of
technical knowledge and artistic innovation.
Established in 2016, SoulWeaves has emerged as
a brand that goes beyond mere fashion creation. Its mission encompasses the
preservation of traditional craftsmanship while innovating for contemporary
appeal. The brand's commitment to sustainability is evident in its use of natural
fibres and traditional practices, including hand weaving, handblock printing,
and hand embroidery.
What sets SoulWeaves apart is their holistic
approach to fashion. The brand's extensive research and collaborations with
artisans across India - from Ladakh to Karnataka and Rajasthan to Bengal - have
resulted in a unique portfolio of products that includes sarees, shawls,
scarves, and stoles.
SoulWeaves' vision extends beyond creating
beautiful garments; it encompasses the preservation of India's rich textile
heritage for future generations while supporting local artisan communities.
Through its sustainable luxury approach, the brand is not just crafting
products but nurturing an ecosystem where tradition meets innovation, and
craftsmanship thrives in harmony with contemporary fashion needs.