In a dazzling display of
designer wedding wear, TASVA by Aditya Birla Fashion Retail Ltd in
collaboration with ace designer Tarun Tahiliani, hosted an unforgettable
fashion show, ‘BAARAAT' by Tasva unveiling its Autumn/Winter 2024 Wedding
Collection. The grand event took place on Sunday, 13th October 2024, at the
majestic Travancore Palace, New Delhi, and left an indelible mark on all who attended.
The evening reached its dramatic conclusion with Bollywood icon Ranbir Kapoor
leading the spectacular finale, celebrating the essence of Indian weddings with
unmatched style and grandeur.
The ‘BAARAAT' by Tasva,
was inspired by the lively and vibrant Indian wedding procession, reimagined as
a fashion showcase that spotlighted the groom. The baaraat, traditionally
symbolizing the groom’s joyous arrival, was presented in this unconventional
and visually stunning fashion show.
Known for his impeccable style
and charisma, Ranbir Kapoor perfectly embodied the Tasva man. He
closed the show with a magnificent Indian wedding-style baaraat, making it the
highlight of the evening. Reflecting on his participation in the event, Ranbir
Kapoor shared, "Stepping onto the runway in the BAARAAT collection
was an exhilarating experience, celebrating the fusion of tradition and modern
flair! Today’s grooms are more than just part of the ceremony; they are the
heart of the story. This collection gave them the opportunity to express their
individuality while honoring their roots. With its luxurious textures and bold
silhouettes, it redefines menswear and ensures every groom’s journey is
unforgettable!"
In addition, the runway was
graced by a stellar lineup of personalities who brought their unique charm and
style to the event. Rising star Vihaan Samat, celebrated comedian
Anubhav Singh Bassi, Michelin Star Chef Suvir Saran and popular digital
influencers, Mohak Narang, Manav Chhabra, Unnati Malharkar, and Apoorva (also
known as "The Rebel Kid") showcased Tasva's exceptional
wedding collection with poise and flair. Each of them embodied the spirit of
the modern Indian groom in their own way, seamlessly blending tradition with
contemporary style. Their presence added a youthful, dynamic energy to the
show, making the 'BAARAAT by Tasva' event a true celebration of individuality
and fashion. With their distinctive personalities, they captured the essence of
Tasva's ethos, making the event even more memorable for the
audience.
About the
Collection:
The Autumn Winter 2024 Wedding Collection presents an exquisite array of
wedding wear designed for the modern Indian groom. This collection skillfully
blends contemporary influences with traditional Indian artistry, drawing
inspiration from Romanesque architecture, Baroque opulence, and abstract art.
Featuring intricate Shikargah and Phulkari motifs, the collection brings flora
and fauna to life with Aari work, mirror work, zardosi embroidery and pearl
embellishments.
Featuring contemporary silhouettes like the angrakha sherwani, tailored dinner
jackets, and asymmetrical designs, it presents a modern take on tradition. The
collection offers a refined color palette, ranging from soft pastels like
ivory, gold, lilac, salmon, and jade, perfect for wedding ceremonies, to deep
jewel tones ideal for cocktail and mehendi events.
“The great Indian wedding culminates in the actual ceremony and the heart of
this is the groom. The modern groom, who comes with joy, modernity, and
individuality. My vision blends traditional craftsmanship with contemporary
tailoring, ease and comfort for a modern lifestyle, which allows the young man
today to express their unique narrative through refined silhouettes and artistry,
that they’ve got accustomed to while wearing western clothes. You want Indian
clothing to be supremely comfortable. Each piece is not just a clothing to be
endured, it is something that’s worn for the most important days, it’s a
statement of one’s self, crafted for a significant moment, and we know that the
answer is Tasva.”says Tarun Tahiliani, Chief Design Officer, Tasva
Tasva continues to push the boundaries of wedding fashion in India, elevating
the groom’s style with every collection. “As a brand, our goal at Tasva
has always been to make designer Indian wear accessible to more customers. With
our AW ’24 Wedding Collection, we’re thrilled to offer modern grooms a stylish
blend of tradition and contemporary flair. We are a brand for new age men who
are looking for sophistication & elegance in their occasion wear – and our
talented store stylists are always at hand to help each of them look their
best. Baarat by Tasva represents the culmination of our teams efforts in
bringing this proposition alive for the upcoming wedding season & we are
very excited to finally host it” says Ashish Mukul, Brand head,
Tasva
About Tasva
Tasva, a wedding and occasion
wear brand for the modern Indian man, is a brand launched by ABFRL in
collaboration with ace couturier Tarun Tahiliani. Tasva is dedicated to
offering classy and comfortable Indian wear. With a strong emphasis on
craftsmanship and contemporary style, Tasva is redefining Indian wear for the
modern man. The brand offers an extensive range of kurtas, kurta bundi sets,
sherwanis, Indo-western outfits, footwear, and accessories. The brand's
exquisite products are available at exclusive Tasva stores across India and
online at www.Tasva.com
About Aditya
Birla Fashion and Retail Limited
ABFRL
is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue
of Rs. 13,996 Cr. spanning retail space of 11.9 million sq. ft. (as on March
31, 2024), it is India’s first billion-dollar pure-play fashion powerhouse with
an elegant bouquet of leading fashion brands and retail formats.
The Company has a network of 4,664 stores across approximately 37,205
multi-brand outlets with 9,563 point of sales in department stores across India
(as on 31st March 2024).
It has a repertoire of India’s largest brands in Louis Philippe, Van
Heusen, Allen Solly and Peter England, established over 25
years. Pantaloons is one of India’s leading fashion
retailers.
Company’s international Brands portfolio includes - The Collective,
Amongst India's largest multi-brand retailers of international brands and has
long term exclusive partnerships with select brands such as Ralph
Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle,
Reebok, Simon Carter and Galeries Lafayette.
The Company’s foray into branded ethnic wear business includes brands such as
Jaypore, Tasva & Marigold Lane. The company has strategic partnerships
with Designers ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and
‘House of Masaba’.
In addition, to cater to the needs of digitally native consumers, ABFRL is
building a portfolio of Digital-first brands under its technology led ‘House of
D2C Brands’ venture TMRW. TMRW is on a path to building a portfolio of Digital
First brands in partnership with founders of emerging brands in the E-Commerce
market.
The Company in Sept 2023 completed the acquisition of 51% stake in TCNS
Clothing Co. Ltd. TCNS is India’s leading women’s branded ethnic apparel
company that designs, markets and retails portfolio of women’s branded apparel
across brands W, Aurelia, Wishful, Elleven & Folksong.