Kolkata, West Bengal (India), October 04, 2024: A young entrepreneur’s enthusiasm for
streetwear and anime fashion has brought about a booming business that’s
capturing the hearts of Gen Z across India and abroad. Vineet Yadav, the
founder of SleekandPeek, began his entrepreneurial journey at the
tender age of 17, backed with nothing but a vision and a strong determination.
After completing his 12th standard, Vineet
made the bold decision to drop out of traditional education and pursue his
dreams. “I knew I wanted to create something unique, something that would
resonate with streetwear lovers like myself,” he recalls.
SleekandPeek was born in 2022 to bring
high-quality anime merchandise to the Indian market in a stylish and refined
manner. The company offers a wide range of products, from oversized t-shirts to
polo t-shirts and cargo pants, all featuring attractive prints and designs.
One of the key factors setting SleekandPeek
apart is its commitment to quality and affordability. “We understand that our
customers want to express their love for streetwear without spending much,”
Vineet explains. The company achieves this balance through strategic decisions,
such as establishing its manufacturing facilities and implementing efficient
production processes.
What started as a one-man operation is now a
thriving business, with SleekandPeek clocking revenues in crores. Its reach has
also extended beyond Indian borders, with a growing customer base in the UK and
USA.
Despite its success, SleekandPeek still has
its roots. The brand continues to focus on marketing, designing, and
maintaining quality at affordable prices. It also offers crazy deals and
freebies for its customers.
SleekandPeek’s approach to design has majorly
grabbed the interest of consumers. The brand offers a limited edition
collection featuring spray-painted clothes highlighting the latest streetwear
trends. This blend of local aesthetics and the latest trends has struck a chord
with young consumers.
“For sure, we want to be the best streetwear
clothing store in India,” Vineet states. “But more than that, we want to create
a community where people can express themselves freely and proudly.”
One of the brand’s strengths is its ability to
fulfil on-demand orders, thanks to its in-house manufacturing capabilities.
This flexibility lets its team respond quickly to changing customer preferences
and market trends. After knowing so much about SleekandPeek, it’s clear that
this Kolkata-based brand is not just riding the wave of streetwear popularity –
it’s helping to create it.