Mr. Asit Kumarr Modi, Founder, Neela
Film Productions receives the Sony S3 Honour Award for commitment to
eco-friendly and safe production practices on TMKOC
Mumbai : Mr. Asit
Kumarr Modi, founder of Neela Film Productions and creator of the iconic
television show Taarak Mehta Ka Ooltah Chashmah (TMKOC), was
honored at the Sony S3 Honour Awards for his visionary leadership in driving
initiatives centered around Sustainability, Safety, and Security. This
recognition celebrates the production house’s unwavering commitment to creating
a safer, greener, and more efficient production environment, setting benchmarks
for the entertainment industry.
The TMKOC set achieved an outstanding score of 80 out of 100 in
the S3 guidelines assessment, highlighting its commitment to hazard-free
operations and environmentally conscious practices. This recognition reflects
the adoption of innovative strategies aimed at reducing carbon emissions and
fostering a culture of sustainability. From reducing the use of paper cups,
plastic bottles, and single-use batteries to providing reusable stainless steel
bottles and cups for the crew, the production has made significant strides in
creating a sustainable work environment. Additionally, waste segregation, food
waste monitoring, tissue consumption reduction, and hygiene promotion are
prioritized to achieve long-term sustainability goals.
Speaking on the occasion, Mr.
Asit Kumarr Modi, founder of Neela Film Productions and creator of the iconic
television show Taarak Mehta Ka Ooltah Chashmah (TMKOC),
expressed his gratitude, saying, "This
recognition is a testament to our team’s hard work and unwavering commitment to
fostering a safer and greener production environment. At Neela Film
Productions, we believe that sustainable practices are not just a
responsibility but a necessity, and we remain dedicated to setting higher
standards for the industry."
Safety has been a cornerstone of Neela Film Productions’ efforts, with
regular fire safety drills, monthly training sessions, and enhanced safety
protocols. The mandatory use of personal protective equipment (PPE),
implementation of adequate safety signage, and strict adherence to electrical and
fire safety measures ensure a secure workplace for the entire crew. The
production team’s active cooperation with on-ground Health & Safety
Officers has been instrumental in creating a safety-first culture that
minimizes hazards such as slips, trips, and falls, making the set a benchmark
for the industry.
On November 13, 2024, the Sony Pictures Networks India (SPNI) team
visited the TMKOC set to present the Sustainability S3 Work Appreciation
Certificate to the crew, acknowledging their remarkable efforts in aligning
with the S3 guidelines. Richard Culver, Global Head of Safety & Security at
Sony Pictures Entertainment (USA), joined Mihir Sanghvi, Executive Vice
President & Head - Commercial, Procurement & Sustainability at Sony
Pictures Networks India; Mihil Garg, AVP & Lead - Sustainability at Sony
Pictures Networks India in presence of the on-set Health & Safety Officer -
Yashwant. S. Dhadke, felicitating the team for their outstanding commitment to
sustainability and safety.
Neela Film Productions continues to inspire with its focus on creating
content that not only entertains millions but also demonstrates a strong
commitment to sustainability and safety. Through initiatives like these, the
production house ensures that its legacy is defined not only by its creative
achievements but also by its contribution to a more sustainable future.
About Neela
Film Productions
Neela Film
Productions is led by the visionary Mr. Asit Kumarr Modi who is the creative
force behind a wide array of fiction and non-fiction shows for leading
broadcasters, including Sony SET, Sony SAB, Colors, and Star Plus. Tarak Mehta
Ka Ooltah Chasmah remains the crown jewel of their productions, celebrated for
its unique characters, dialogues, and cultural impact. The The iconic show has
been at the forefront of Indian television for 16 years, with over 4,000
episodes to its credit. Mr. Modi has poured heart and soul into the creation of
these characters and stories ensuring that their creative endeavours have
brought joy to millions.
Under Mr. Modi's
leadership, Neela Film Productions has also ventured into new-age digital
businesses through its subsidiary, Neela Mediatech, which focuses on Web3
gaming, animation, and merchandise, further expanding the legacy of creativity
and innovation.
For media queries, please contact:
Sonia Kulkarni | Hunk Golden and Media
9820184099 | sonia.kulkarni@hunkgolden.in