Virudhunagar, Tamil Nadu (India) : In response to India’s growing demand for
convenient yet nutritious breakfast options, Hapli Earth launched its flagship product - India’s first coconut muesli made
with six traditional millets. The brand was founded from a genuine
understanding of urban professionals’ daily struggles with maintaining healthy
eating habits.
Two tech professionals, PounRaja and Harish,
faced the universal challenge of balancing work demands with healthy eating.
Their personal experiences - PounRaja as a bachelor seeking quick, nutritious
meals and Harish as a new father juggling family responsibilities - led to the
creation of a solution that bridges the gap between convenience and nutrition.
Healthy Mornings with Hapli Earth
Drawing from their rural roots, where
millet-based foods were dietary staples, the founders developed a product that
brings traditional nutrition to modern breakfast tables. Hapli Earth’s millet
muesli incorporates Bajra, Barnyard Millet, Ragi, Kodo Millet, Little Millet,
and Jowar, creating a nutrient-rich breakfast option that delivers 6 grams of
protein per 40-gram serving.
To promote healthy eating habits in
communities, Hapli Earth has launched ‘Healthy Mornings with Hapli Earth’, an
initiative featuring workshops in schools and community centres. These sessions
include cooking demonstrations of millet-based recipes and educational talks
about nutrition, making healthy eating accessible and enjoyable for families.
The brand offers clear ingredient listings and
nutrition information. Clinical studies support the benefits of its products,
particularly for pregnant women and individuals managing diabetes. The muesli
serves as both a convenient breakfast option and a nutritious post-workout
snack, addressing various dietary needs.
Hapli Earth Brings Healthy Breakfast Options
Its product development focuses on maintaining
the authentic flavours of millet while ensuring quick preparation times - a
crucial factor for busy professionals who often resort to skipping breakfast.
The brand has successfully created a breakfast solution that resonates with
various consumer groups, from working professionals and students to senior
citizens and fitness enthusiasts.
The launch of Hapli Earth marks a step in
making traditional millet-based nutrition accessible to urban India. Its
approach combines the goodness of six different millets with modern convenience,
offering a practical solution to the challenge of maintaining healthy eating
habits in today’s fast-paced world.