Mumbai, November 8, 2024: Carter Clean-Up, a Mumbai-based citizen-driven
movement dedicated to restoring India's coastlines, and Greenmyna, one
of the finest sustainability consultants who also curate events, hosted India
Clean-Up Confluence on October 20th at G5A in Mumbai. The confluence united
a diverse mix of participants, bringing together the leaders of clean-up
organizations across India and a significant presence of younger attendees,
showcasing the growing commitment of the next generation to environmental
sustainability. It was a day of productive exchanges of conversations and
collaborative discussions to devise impactful solutions.
The confluence featured
distinguished speakers, such as Dr. Balakrishna Pisupati, UNEP India
Head; Dia Mirza, UN Environment Goodwill Ambassador; Pradeep
Sangwan, founder of Healing Himalayas; and Captain D.C. Sekhar of
AlphaMERS Ltd., who shared insights on the importance of nationwide
collaboration in addressing pollution and waste management. These discussions
laid out actionable pathways for attendees, from clean-up groups to local
governments, to build sustainable solutions.
A particularly moving part of
the event was the celebration of the “Safai Yodhas” (BMC
officials with over 15 years of dedicated service), honoring their
hard work and resilience. This tribute highlighted the often-unseen efforts of
frontline workers who labor daily to keep cities clean, underscoring the
confluence’s commitment to community recognition and empowerment.
Founded in 2021,
Carter Clean-Up has grown from a small group of coastal cleanup volunteers into
a powerful citizen-led movement, driven by weekly beach cleanup efforts in
partnership with the Ek Saath Foundation. Over 160 weeks of consistent coastal
cleanups have empowered communities to become active guardians of India’s
coastlines, creating long-lasting environmental impact. Meanwhile, Greenmyna,
initially established to make weddings eco-friendly, has evolved into a
comprehensive sustainability consultancy that works with corporations, NGOs,
and individuals to implement eco-conscious practices across events and daily
living. Together, these organizations have demonstrated the strength of
grassroots initiatives and professional sustainability expertise to address
environmental challenges on a larger scale.
In line with its mission,
Carter Clean-Up and Greenmyna envision this confluence as a stepping stone
towards a nationwide cleanup initiative addressing pollution's root causes. The
presence of diverse groups, from corporate stakeholders to youth activists,
transformed the event into a melting pot of ideas, strategies, and commitments.
In addition to expert panels, the program included a calendar launch showcasing
clean-up movements across India, displaying powerful images of ongoing efforts
and the tremendous progress achieved.
The event concluded with the
launch of an actionable plan, “Together for a Better Tomorrow,” designed to
unite government bodies, businesses, various clean-up movements and citizens in
a shared commitment to environmental preservation. With the support of
Listenlights, Arya Group Foundation, and Rossari Biotech, the confluence
showcased the transformative potential of collective action in driving lasting,
meaningful change.
For media inquiries, please contact:
Rakhi Tushir
rakhi@boldandbeyond.in
| 70156 00139
Aatray Maheshwari
aatray@boldandbeyond.in
| 96518 01974
About Carter Clean Up
Founded in 2021
by Harold Fernandes, Freishia B, Nupur Agarwal, Maansi Desai, and Ashwin
Malwade, Carter Clean-Up is a citizen-driven movement dedicated to restoring
India's coastlines. In partnership with Ek Saath Foundation, an NGO committed
to social and environmental causes, and with over 160 weeks of consistent
cleanups and strategic collaborations, the initiative has successfully created
a powerful movement for a cleaner ocean. Carter Clean-Up has inspired
communities to take action, empowering them to become stewards of their
environment. Through its tireless efforts, Carter Clean-Up is significantly
impacting coastal conservation and shaping a brighter future for generations to
come.
About Greenmyna
Greenmyna serves as a
sustainability consultant to corporations, citizen-led collectives, NGOs,
educational institutions, and individuals. Initially founded with a focus on
creating environmentally friendly weddings, Greenmyna aimed to promote
sustainable practices and minimalism in wedding planning. Over time, the
consultancy expanded its services beyond weddings, offering sustainable
solutions for a variety of events and everyday lifestyle choices. This includes
corporate events, personal celebrations, and daily practices. Today, Greenmyna
provides customized sustainability consulting, helping businesses and
initiatives reduce their environmental impact through tailored strategies and
actionable solutions.