From a Customer Feedback Call to a Brand Anthem: Stable Money’s Unique
Journey
National, 14 November 2024: Stable Money, a fixed deposit
platform committed to enhancing financial security for millions, has launched
its brand anthem, Kaisa Yeh Safar.’ It’s a song crafted in
collaboration with its own customers, Jaipur-based singer-songwriter duo Harsh
and Aviral. This project, the first under Stable Money Collabs initiative,
explores life’s uncertainties and underscores the importance of financial
preparedness through the lens of real user experiences.
At the core of ‘Kaisa Yeh Safar’ is Stable Money’s commitment
to customer-centricity. The song emerged from the platform’s proactive efforts
to engage with users through regular feedback calls. These conversations,
designed to uncover customer experiences and needs, revealed the musical
talents of Harsh and Aviral, as well as their inspiring journey of financial
resilience.
"This collaboration is
both serendipitous and intentional," said Saurabh
Jain, Co-Founder of Stable Money. "At Stable Money, connecting
with our customers is more than a priority—it’s our foundation. When we met two
talented musicians who use our platform to navigate their financial journeys,
collaborating with them felt like a natural fit. In a landscape filled with
distant endorsements, we aim to celebrate genuine stories of resilience from real
customers who trust and rely on Stable Money. And what better way to bring
these stories to life than through music?"
Harsh reflected on his journey: “Life’s journey is so
unpredictable. One day, you’re searching for your big break, and the next,
you’re creating music for Stable Money. This collaboration feels surreal, and
it’s meaningful to know our music may inspire others to secure their futures”
Aviral added, “Leaving my job to pursue music was a dream, but
as funds dwindled, I learned firsthand how essential an emergency fund is.
Stable Money became my safety net. When they asked us to create a song, the
inspiration was already there; it was our story, really.”
‘Kaisa Yeh Safar’," the first in the
"Stable Money Collabs" series, launches Stable Money’s partnerships
with emerging artists to inspire financial resilience through music. By 2030,
we aim to empower 10 crore Indians to build strong emergency funds, fostering
financial security across the nation.
‘Kaisa Yeh Safar’ song link- https://www.youtube.com/watch?v=zba5WycVoKo
About Stable Money
Stable Money is a fixed deposit
platform committed to providing accessible, reliable, and consistent
wealth-building solutions. Recognizing that financial stability is a long-term
journey, we strive to make that path more predictable and achievable for
millions of Indians. With a clear mission to empower 10 crore Indians by 2030
to build emergency funds and achieve lasting financial security, Stable Money
aims to bridge the gap between financial aspirations and reality. We stand
apart in an industry that often over promises high returns by focusing on
steady, predictable growth, ensuring our users can build wealth with discipline
and security over time.