Yves Saint Laurent Beauty is redefining
luxury in India with the grand opening of its first two flagship boutiques
located at Nexus Select Citywalk Mall in New Delhi & the Phoenix Mall of
Asia in Bengaluru. Beauty addicts and fragrance lovers will be able to immerse
themselves in an array of YSL Beauty’s cult favorites like; All Hours
Foundation, Rouge Pur Couture Lipstick & Libre fragrance, the latest viral
innovations from the brand such as Loveshine Lipstick & MYSLF and exclusive
collections and limited-edition products, bringing a unique offering to
customers unavailable anywhere else in India.
The boutiques offer a chic & immersive
experience for customers, designed to reflect the brand’s bold and edgy
aesthetics. Its gold accents & sleek marble interiors, create a bright
eye-catching environment, the center of the store with its black flooring
reminiscent of a catwalk, put Makeup as the first touchpoint, attracting with
color & product profusion. Each element in the store is intentionally
designed to enhance the customer journey.
The 35 & 49 sqm spaces allows customers
an elevated experience to explore a curated selection of YSL Beauty’s most iconic
products with the guidance of passionate & highly trained in-house experts
& Makeup Artists while being the first destination in India to launch the
YSL ‘Look Sur Mesure’ makeup services - A tailor-made couture consultation
where customers can discover YSL’s signature edge with bold lips, captivating
eyes and/or sculptural face. With a year-round calendar of stylish events,
attendees can learn about the latest trends and techniques, allowing guests to
immerse themselves in the artistry & expertise of YSL Beauty. In addition,
the YSL Beauty boutiques in India offer an exceptional gifting experience. A
dedicated 'Make it Yours' area provides customers the ability to personalize
their makeup & fragrance products with engraving and couture gift wrapping
options to build a bespoke gift with the signature YSL edgy luxury.
In keeping with YSL Beauty’s commitment to sustainability, the boutique
incorporates eco-conscious materials and energy-efficient lighting, reflecting
the brand’s dedication to reducing its environmental footprint. Instore
customers can purchase refills of the bestselling fragrances such as Libre
& MYSLF allowing customers to hold on to their bottles like a forever
accessory while reducing glass, metal & plastic usage every time they
purchase a refill.
Shreshta
Jana, General Manager of L'Oréal Luxe India, says, "Opening YSL Beauty Exclusive Boutiques in Delhi and
Bengaluru marks an exciting new chapter for us in India. These cities are
influential, and we are thrilled to offer YSL Beauty's innovative products,
expert services and luxurious experiences to our Indian consumers. YSL Beauty
represents more than just beauty; it embodies confidence, boldness, and making
a statement. We are proud to create a space where our customers can express
themselves with boldness and style."
Since its inception, YSL Beauty has been synonymous with
boundary-pushing innovation and unparalleled luxury. Guided by the iconic
vision of M. Saint Laurent, the brand has consistently redefined beauty
standards, empowering individuals to express themselves freely and
fearlessly. As Yves Saint Laurent Beauty expands its
presence in India, it remains committed to enhancing beauty through
sophistication and innovation with its mission to create daring beauty that
dresses change. Each exclusive boutique is a testament to our dedication to
push the boundaries of style and inspire our customers.