Mumbai, December 03, 2024…Beauty Garage Professional, a
true made-in-India brand reinventing the hair care industry, continues to
assert its dominance in the Indian salon industry with stellar product
performance across its diverse portfolio. From April to October 2024, the
company recorded remarkable sales figures, with the K9 range emerging as the
top-performing product nationwide, reflecting its unwavering popularity among
salons and professionals.
The National Product
Performance Highlights for April–October 2024 were as follows with K9
Range emerging as
the undisputed leader with 44% of total sales followed by the Shea Range as a
strong contender, contributing 22% to overall sales. Botoliss has captured a
significant share with 15%. Recently launched ScalpSense has begun to mark its
presence with 6%, reinforcing its niche appeal.
The sales performance of Beauty
Garage Professional products highlights significant product-wise and zone-wise
trends. Nationally, the K9 range followed by the Shea range and then Botoliss
have showcased their widespread popularity. Zone-wise, K9 remained the top
choice across all regions, with its highest contribution in the East Zone at
52%. The Shea range followed consistently, ranging from 13% in the East to 27%
in the West Zone, while Botoliss showed strong demand in the South at 21%. This
comparative analysis underscores the brand’s
ability to cater to diverse market needs.
Speaking about the performance,
Mr. Mahesh Ravaria, Co-founder and CEO, Beauty Garage Professional, said, "The exceptional
performance of the K9 and Shea ranges underscores our commitment to delivering
innovative and reliable haircare solutions. These products resonate with not
only our salon partners and hair professionals across zones, but also addresses
their specific needs thereby elevating salon experiences for customers. Our
sustained investment in R&D and collaboration with salon professionals
continues to drive these outstanding results.”
Mahesh further added that’ “The analysis of product and hair treatment trends
across all four zones reveals consistent customer preference for the K9 range,
which emerged as the top choice nationwide, with the highest contribution in
the East Zone and equally strong performance in the South and North Zones. The
Shea range, a close contender, displayed strong appeal in the West Zone but
relatively lower traction in the East. Botoliss found significant demand in the
South Zone indicating a growing preference for advanced treatments in this
region, while its performance in the East Zone suggests scope for market
penetration. Products like ScalpSense maintained a steady presence across zones
which indicates potential for targeted promotion. These trends underscores the
importance of region-specific strategies to cater to diverse customer
preferences and enhance market penetration for specialized treatments.”
The national product
performance reflects distinct customer preferences across zones. In the West,
the K9 range dominated with 35% of sales, followed by Shea at 27%, Botoliss at
15%, and ScalpSense at 6%. In the East Zone, the K9 range achieved an
impressive 52%. However, Shea sales were at 13%, compared to its strong
performance in the West. Just like Botoliss (10%), ScalpSense (5%) indicates
room for growth in the East compared to their stronger performance in the West.
The South Zone reaffirmed its
strong preference for the K9 range, which accounted for 45% of sales, followed
by Shea at 25%, Botoliss at 21%, and ScalpSense at 6%. Similarly, in the North
Zone, the K9 range also led with 45%, while other products showed a slightly
different contribution: Shea at 22%, Botoliss at 17%, and ScalpSense at 6%.
This regional analysis underscores product performance trends and identifies
opportunities for targeted market strategies.
The diverse
product range of Beauty Garage Professional highlights the varied hair
treatment preferences and needs across customer segments. K9 Range (Top Performer)
represents core hair care solutions favored for their versatility and
effectiveness. Its dominance across all zones indicates a strong preference for
high-performance treatments suitable for all hair types. Shea Range targets
nourishment and hydration, appealing to customers seeking solutions for dry or
damaged hair. Its significant performance in regions like the West suggests a higher
demand for moisturizing and repair-focused treatments. Botoliss, the pioneering hair
botox treatment is designed to rejuvenate and smooth hair, reducing frizz and
repairing damage for a sleek, youthful look. It focuses
on smoothing and frizz control, ideal for customers looking for sleek, and manageable
hair. Strong adoption in the South indicates demand for advanced hair
treatments in humid climates.
ScalpSense
addresses scalp health, including dandruff control and rejuvenation, appealing
to customers prioritizing holistic care. Consistent sales across zones suggest
a niche but steady demand for scalp-focused treatments.
This broad range of products showcases the brand's ability to cater to a wide
spectrum of hair care needs, from essential maintenance and nourishment to
advanced smooth, and scalp-focused treatments, highlighting the evolving
preferences of customers across regions. With
such promising trends, Beauty Garage Professional aims to further strengthen
its product portfolio, expand its market presence, and introduce more
innovative solutions that cater to the evolving demands of salon professionals
and their clients.
About Beauty Garage Professional
Beauty Garage Professional is transforming a
multi-million dollar Hair Care Sector and reinventing hair and scalp health
with groundbreaking products and a top-notch distribution network. It’s a truly
Made in India success story with the only Indian company manufacturing products
and introducing innovative treatments such as Hair Botox. With a dedicated team
engaged in continuous product research and technology exploration, the company
has a remarkable growth story in the thriving Indian haircare market.
Beauty Garage is a dynamic and influential
player in the beauty industry, poised for continued success on both domestic
and international fronts led by dynamic founders, Mahesh and Jigar Ravaria who
established the company in 2017. The company stands out with a compelling
competitive edge in the hair treatment market with strategic expansion plans of
establishing a global presence with a focus on key regions such as the Middle East
and the United States. The company’s strong network comprises over 100
distributors, supported by a dedicated team of 150 field Professionals,
including both sales and technicians.
Beauty Garage Professional is at the
forefront of innovation, delivering high-end quality products worldwide. Its
worldwide distribution and FDA approval positions it as a winning player in the
market revolutionising the Indian Salon Industry with flawless rich hair care
products. The remarkable R&D teams are tirelessly working to develop
innovative products for hair care and treatment.
The company's primary focus is on
reinventing hair care, and collaborating with hairdressers to develop solutions
and services at the forefront of the industry. With the core ethos centered
around a profound love for hair, the company aims to provide comprehensive hair
care solutions that repair and restyle hair post-treatment damage. At Beauty
Garage Professional, the absolute dedication to the art of hair care shines
through, empowering Professionals and customers alike to achieve their hair
goals with confidence and flair.
Today, Beauty Garage Professional showcases
a diverse collection of 100+ SKUs and six distinctive series, including K9
Botoplexx, Botoliss, Botosmart, Shea, Shea Curls, and ScalpSense using the
high-end, advanced technology to create all the products designed to satisfy
the customers. The safest ingredients are curated and treated in the safest
environment to obtain the best results. With strong partnerships with salons
across India, Beauty Garage
caters to the rising beauty consciousness as
people are investing more in hair & scalp care, and solutions to enhance
their appearance and wellbeing.
Website: https://beautygarage.com/about-us/
For further media queries, please contact:
Sonia Kulkarni | 9820184099
sonia.kulkarni@hunkgolden.in