Mumbai, December 19, 2024: In a significant win, Lowe Lintas
has been awarded the creative mandate for Complan, one of India’s most iconic
and trusted nutritional brands. Following an intense and competitive
multi-agency pitch, this collaboration marks the meeting of two industry legacies,
with Lowe Lintas set to steer Complan’s next chapter of growth and innovation.
Complan,
a brand that has defined the nutritional landscape for decades, now joins hands
with Lowe Lintas – a thought leader and one of India’s premier brand builders.
With over 85 years of experience in shaping some of the country’s most
memorable and effective campaigns, Lowe Lintas is uniquely positioned to
enhance Complan’s positioning and reinforce its relevance in the evolving
market.
This
mandate allows Lowe Lintas to leverage its unparalleled expertise in brand
storytelling and consumer insights to fuel Complan’s growth and drive consumer
engagement by creating deeper connections at local, ethnic, cultural, and
sub-cultural levels. The organisation is poised to craft a strategic and
creative direction that reaffirms Complan’s place as a leader in the health and
nutrition category.
Speaking
on the win, Subramanyeswar S. (Subbu), Group CEO & CSO-APAC, MullenLowe
Global expressed, “It’s an absolute honour to win the strategic and
creative mandate for a very special brand like Complan that nourished millions of
people in our country. We look forward to growing Complan taller through a new
experiential and storied trajectory that will bring the business, the brand,
and the audience it serves closer than they have ever been.”
As
the two legacies come together, the partnership aims to continue Complan’s
story of trust, quality, and performance, while charting new avenues for
engagement and innovation.
ABOUT LOWE LINTAS:
Lowe Lintas is India's leading brand-building powerhouse of MullenLowe
Lintas Group, offering a comprehensive range of hyper-bundled marketing
solutions, including Brand Strategy, Creative Design, Digital Marketing,
Experiential, Media Planning & Buying, PR, and Content Creation. With over
eight decades of experience in shaping India's most iconic brands, Lowe
Lintas has consistently propelled clients to scale, outperform
competition, and dominate their categories.
Renowned
for its creativity and effectiveness, Lowe Lintas has earned its
place among India’s leading agencies. It is trusted by industry giants and
category leaders such as HUL (across multiple brands), Axis Bank, Britannia,
Google, and Tanishq. Lowe Lintas' strategic prowess and
omnichannel abilities have turned emerging brands like Flipkart, OLX and
Paperboat into market leaders. From having built India's first $1
billion-dollar brick-and-mortar brand Surf Excel, it has brought several
unicorns (even a decacron) like Swiggy, BookMyShow, etc into the world of young
enterprise.
Ranked
among the Top 10 Creative Agencies by Brand Equity (Agency Reckoner 2019), Lowe
Lintas continues to deliver impactful business results and stay
culturally relevant.
Headquartered
in Mumbai, with a strong presence in Bengaluru, Chennai, Kolkata, and New Delhi
(NCR), Lowe Lintas operates seamlessly across India. As the
flagship unit of MullenLowe Lintas Group India, one of the most
awarded and effective global agency networks, it leverages a diverse talent
pool of over 500 professionals, creating more than 1,000 campaigns each year.
The
group has consistently ranked as the #1 Creative Agency in India &
APAC (Global Effie Index 2018) and #3 globally for marketing
effectiveness, underscoring its unmatched ability to deliver results that
matter.
Learn more about Lowe Lintas and how we build enduring brands at www.mullenlowelintas.in or follow us on Instagram, Twitter, Facebook, LinkedIn or YouTube.