Mumbai, 2 December, 2024:
INTERFEL,
the Interbranch Association for Fresh French Fruit and Vegetables, is bringing
a unique range of French apples to Mumbai, offering Indian fruit lovers a taste
of exceptional flavor and sustainable cultivation. This season, Indian
consumers will enjoy celebrated varieties like Red Delicious, Golden Delicious,
Royal Gala, Granny Smith, and Kissabel®—a vibrant red-fleshed apple available
only during the French season.
A Resilient Harvest Amid Changing Climates
Despite
global agricultural challenges, France’s apple orchards have shown resilience.
Severe frosts in Eastern Europe have led to significant production drops, with
European yields expected to reach just 10.2 million tons. France, however,
anticipates a stable yield of 1.463 million tons in 2024, thanks to sustainable
farming practices like precision irrigation and eco-friendly pest management.
These methods ensure high-quality apples that support both consumer health and
the environment.
Experiencing the Flavours of France at Mumbai’s Exclusive Apple Showcase
On December
1st, at Mumbai’s IFBE, INTERFEL hosted an immersive media event to introduce
these French apple varieties to India. Chef Darius Madon, of NATIVE, delighted
guests with a specially curated four-course menu showcasing each apple
variety's versatility and live cooking demonstrations.
From dishes
like Chilled Apple Salad, Red Wine poached
apple, to Pepper Timbale with Apple Jus and Royal Gala and Cranberry
galette. Guests had a chance to sample apples transformed into
unique culinary creations, highlighting the rich flavours and potential of each
variety.
Event
attendees enjoyed tastings of both classic favourites and the new varieties
adding an exciting twist to the lineup with its striking colour and distinctive
taste.
French Apples Available at all Major Retailers
For those
eager to experience French apples firsthand, they are now available at major
supermarkets across Indian cities. Over the coming months, INTERFEL will
celebrate these apples with store consumer activities, including tastings,
games, and roadshows, allowing everyone to experience the charm of French
apples.
About INTERFEL
Founded in
1976, INTERFEL represents every French fresh fruit and vegetable industry
stage, from production to distribution. Recognized as a national agricultural
interprofessional association, INTERFEL includes producers, cooperatives,
exporters, wholesalers, retailers, and the catering sector. Through a network
of over 1,300 apple growers, INTERFEL works to advance sustainable and
eco-friendly practices across the sector.
As a
platform for interprofessional dialogue, INTERFEL promotes fresh fruit and
vegetable consumption and defends the sector’s interests on both national and
international levels. Key initiatives include research, experimentation, and
adapting supply to market demands. With 75,000 companies and 450,000 jobs
across the industry, INTERFEL is committed to fostering quality,
responsibility, and innovation.
#enjoyitsfromeurope
#frenchapples
#fruitvegfromfrance
Instagram and Twitter: @FruitVegFromFR