Builds a strategic alliance on a foundation of shared values and
synergies.
December 16, Mumbai, India: Lauritz
Knudsen Electrical and Automation (formerly known as L&T Switchgear), a
leading player in the Indian Electrical and automation industry and a unit of
the Schneider Electric group in India, today announced a strategic partnership
with Mumbai Indians, one of the biggest and most valued cricket franchise, as
their ‘Principal Partner’. As part of this landmark partnership, the
Lauritz Knudsen logo will prominently appear on the front of the Mumbai
Indians' official jersey and training apparel, reaching fans at Wankhede and
the team's 50 million global fan base, starting in the 2025 season.
Deepak Sharma, Zone
President, Greater India, MD & CEO of Schneider Electric India, said, “Cricket unites India like no other
platform, creating connections that transcend borders and cultures. At Lauritz
Knudsen, our solutions have fortified the success of our customers for decades,
and as we embark on a new growth trajectory aligned with the nation’s vision of
‘Viksit Bharat,’ we remain committed to being a partner of choice for our
customers, partners, and stakeholders. This partnership with Mumbai Indians,
one of the world’s most successful cricket franchises, perfectly reflects our
shared passion for growth, excellence, and performance. We wish the team an
exceptional season, confident they will once again elevate the game, setting
new benchmarks for class, quality, and innovation in cricket.”
Naresh Kumar, COO of
Lauritz Knudsen, added, “At Lauritz Knudsen, our commitment to India is both
profound and unwavering. This partnership with Mumbai Indians exemplifies the
transformative power of collaboration in driving progress and innovation. As we
chart a new course under our reimagined brand identity, we reaffirm our
dedication to empowering India’s growth through solutions that inspire
aspiration and deliver unmatched reliability. Aligning with Mumbai Indians—a
team that epitomizes excellence and an indomitable spirit—enables us to deepen
this commitment and engage with millions across the nation in meaningful ways.”
Rajat Abbi, VP –
Global Marketing and Chief Marketing Officer of Schneider Electric, Greater
India, said, “Mumbai Indians exemplify the passion, focus,
and relentless pursuit of excellence that resonate deeply with us at Lauritz
Knudsen. With the launch of our new brand identity and our steadfast commitment
to driving the nation’s growth, this partnership symbolizes a strong synergy of
trust and a shared vision between two iconic brands. In the long term, we see
this collaboration as a catalyst—not just amplifying the unifying energy of
cricket, but also advancing our mission to empower Bharat and contribute to
shaping the New India.”
This partnership signifies
a bold step forward, combining Lauritz Knudsen’s cutting-edge expertise with
the dynamic energy of one of cricket’s most celebrated teams. Both brands aim
to leverage this partnership to engage millions of fans globally, reinforce
their market leadership, and set new benchmarks in their respective fields.
A Mumbai Indians spokesperson added, “We are thrilled to
welcome Lauritz Knudsen Electrical and Automation as our principal partner—a
brand that embodies innovation and performance. This partnership is built on
the strong heritage of Lauritz Knudsen and the cricketing legacy that Mumbai
Indians have crafted over the years. Together, we aim to build on the shared
values that unite us, with our fans always at the heart of everything we do.”
The partnership
between Laurits Knudsen and Mumbai Indians is a strategic alliance built on a
foundation of shared values and synergies that promise to elevate both brands
to new heights. It reflects Lauritz Knudsen’s ongoing commitment to partner
with brands that complement its legacy of excellence and deliver on
brand values of ‘Listen, Partner and Innovate’.
Partnership Video: https://youtu.be/yNWY3R2OHVc
About Lauritz Knudsen:
Lauritz Knudsen
Electrical & Automation, formerly known as L&T Switchgear, is a leading
player in the Indian Electrical industry, drawing strength from over 70
years of rich heritage and a steadfast dedication to contributing towards the
growth of India. The brand currently exports to 30 + countries and is
dedicated to providing a wide range of electrical and automation solutions to vital
sectors of the economy, including industries, utilities, infrastructure,
buildings, and agriculture. Our extensive portfolio includes low-voltage and
medium-voltage switchgear, automation solutions, tailored software, and
services.
With multiple manufacturing
facilities in India, we adhere to global standards of excellence. Our
operations are supported by well-equipped, in-house design and development
centers, as well as tooling facilities, ensuring precision in manufacturing.
With a strong global
footprint, supported by an expansive electrical distribution network in India
and worldwide, our ambition is to foster excellence and provide top-tier
products and solutions that drive the progress of nations globally.
We Listen. We
Partner. We Innovate.