Tamil
Nadu, India : Maharaja
Textile has continued its commitment to social responsibility by
organising an inspiring annual drawing competition that celebrates national
pride and creativity. The company’s 4th continued drawing competition, titled
“Suthandhira Kaaviyam Neengalum Varayalam Oviyam” (Freedom Epic You Can Paint),
has become a platform for school students across Tamil Nadu to express their
artistic vision.
In 2023, the competition witnessed
extraordinary participation, with students from 296 schools in Thanjavur
submitting over 40,000 drawings. Ramanathapuram followed closely with 248
schools, contributing 29,000 artworks, while Thiruvarur presented 25,000
drawings from 200 schools. The competition’s structure encouraged creativity
through attractive prize incentives: ₹10,000 for the first prize, ₹5,000 for
the second, and ₹3,000 for the third.
The initiative isn’t bound to a competition,
but it represents Maharaja Textile’s commitment to social responsibility and
youth empowerment. By encouraging students to explore themes of freedom and
national pride through art, the company aims to instil a sense of patriotism
and historical awareness among young learners.
Tracing back to its roots, Maharaja Textile
began as a modest 500 sq ft store in Kalavai in 1936. Over 84 years, the enterprise
has transformed dramatically, expanding to six direct stores covering more than
3 lakh square feet.
The vision of founder Mr. Hajee M.M. Shahul
Hameed has been instrumental in the company’s growth. His guiding philosophy
emphasises understanding and adapting to customer preferences, a principle that
has been consistently implemented since the brand’s inception. This
customer-centric approach has been crucial in expanding the business to key
locations, including Thanjavur, Kumbakonam, Ramanathapuram, and Thiruvarur.
With the opening of the Seematti showroom in
Thiruvarur in 2018, the brand’s reputation for providing exceptional customer
service was further cemented. Its success story is deeply rooted in its ability
to offer diverse varieties, exclusive designs, and authentic brands that
resonate with customers.
By giving young artists a stage to express
themselves, the company demonstrates its broader mission of community
engagement. It displays an all-encompassing approach to business that extends beyond
commercial interests, focusing on social impact and youth development.