[Bengaluru, Dec 5, 2024] : MoEngage, a leading insights-led
customer engagement platform, announced today that it has achieved the Amazon
Web Services (AWS) Consumer Goods Competency. As an AWS Partner, MoEngage has
earned the AWS Consumer Goods Competency designation, which recognizes its expertise
in delivering validated solutions to help consumer goods brands overcome
operational challenges within the industry. By leveraging deep industry
knowledge and proven AWS solutions,MoEngage empowers clients to streamline
their operating models and achieve greater efficiency at scale.
MoEngage has achieved the AWS Consumer Goods Competency,
distinguishing itself as a provider that has demonstrated technical proficiency
and proven customer success. This competency showcases MoEngage's ability to support
customers in reinventing how they develop, manufacture, distribute, and market
their products to manage changing consumer demands and heightened competition.
MoEngage is well-equipped to handle challenges for its customers by providing
curated solutions that drive innovation and transform operating models. By
leveraging MoEngage's expertise and solutions, consumer goods brands can
streamline their operations, enhance efficiency, and stay ahead of the
competition in the dynamic consumer goods industry.
"We are thrilled to achieve the AWS Consumer Goods Competency. This
is a strong endorsement of our commitment to leveraging cross-channel
strategies and driving success for consumer goods brands like Unilever and
Nestlé, in an ever-evolving market," said Raviteja Dodda, CEO of MoEngage. "Our platform, equipped with
the advanced capabilities of AWS, delivers a depth of insights from consumer
buying analytics, AI-powered predictions, and campaign optimizations. These
insights are pivotal in forecasting propensity to purchase—shedding light on
factors like inventory needs or seasonal trends. By enabling a more streamlined
operational efficiency and nurturing consumer relationships, we strive to help
our clients increase customer retention and loyalty and show our persistent
drive to create scalable, high-impact solutions."
MoEngage helps
CPG brands optimize their marketing investments by providing services built on
a reliable foundation powered by AWS such as:
● Single Customer view - Gather data from
all possible sources to enrich the Unified Single Customer View
● Real time data ingestion - Robust data
processing pipeline that can handle large volumes of data in real-time
● Link campaigns to revenue - Multi-touch
attribution model that assigns appropriate credit to each channel
● Seamless CX across Offline to Online -
Unified CX platform that helps create consistent experiences across all
touchpoints in the customer journey
"We were on the
lookout for a platform that would aid us in primarily two things: driving subscriptions
and nudging customers to repurchase. Considering the volume we work with, it’s
imperative to have an intelligent platform that can provide the infrastructure
to support our engagement endeavors without a hitch. With MoEngage, it has been
smooth sailing, since we’re able to automate campaigns using journey
orchestration across multiple channels to achieve our objectives with ease and
also see great results." said Ronak
Sharma, Head - D2C & Digital Marketing, Bisleri.
AWS Specializations, including
Competencies, help customers find a short list of trusted cloud
technology partners with diverse
expertise whose knowledge, services, and solutions have been
extensively validated by AWS. The
AWS Competency Program identify partners with
demonstrated technical expertise
and proven customer success in specific sectors. These AWS
Partners have passed a rigorous
technical validation, specific to the Consumer Goods industry,
rooted in the AWS Well-Architected
Framework for designing, building and operating reliable,
secure, and efficient solutions in
the cloud.
About MoEngage
MoEngage is an
insights-led customer engagement platform trusted by more than 1,350 global
consumer brands such as Unilever, Airtel, PNB, The Coca-Cola Company, IndusInd
Bank, Titan, Samsung, McAfee, Flipkart, Domino’s, The Indian Express, Nestle,
OYO, and more. MoEngage empowers marketers and product owners with insights
into customer behavior and the ability to act on those insights to engage
customers across the web, mobile, email, social, and messaging channels.
Consumer brands across 35 countries use MoEngage to craft digital experiences
for over 1 billion customers every month. MoEngage was named a Strong Performer
in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 report, and
Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured
as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms
for B2C Enterprises 2023, along with being recognized as a Customers' Choice
Vendor in the 2022 Gartner Peer Insights 'Voice of the Customer' for the
Multichannel Marketing Hubs Report.
To learn more, visit www.moengage.com.