The ‘stories’ campaign showcases a celebration of
life, love, and luxury at Piramal Aranya, Rani Baug
Mumbai : Piramal Realty, a leading name in luxury real estate in Mumbai,
proudly launches its latest campaign, ‘Stories’ — a captivating series
of short films that beautifully capture the essence of luxury living at its
flagship project, Piramal Aranya at Rani Baug, Byculla. Through a
captivating series of audio-visual narratives, the ‘Stories’ campaign
celebrates the experiences, memories, and lifestyles of Piramal Aranya’s
residents, bringing to life the journey from concept to community. By exploring
the relationship dynamics of a young couple, a father and daughter, and an
independent working woman — the ’Stories’ campaign emphasizes not just
the structures but the vibrant life and emotions that emanate from within.
The campaign
celebrates the human side of real estate — the emotions, aspirations, and
journeys that culminate to a warm and beautiful place called ‘home’. Piramal
Aranya has crafted homes with precision, designed to nurture a sense of
well-being and comfort. ‘Stories’ goes beyond marking the milestone of
delivery; it celebrates the unique journeys of those who have chosen to call
Piramal Aranya their home, transforming an aspirational vision into a stunning
reality.
“Every home
tells a unique tale—a story of love, growth, dreams, and togetherness. With our
new campaign, ‘Stories’ we’re celebrating the lives that make our developments
so much more than just buildings—they're vibrant, thriving communities filled
with heart,” says, Kyron Dinshaw, Marketing & Commercial Head, Piramal
Realty.
The ‘Stories’
campaign will be visible across digital, social and outdoor media showcasing
a realistic glimpse into life at Piramal Aranya. At the heart of the campaign
is a trilogy of meticulously crafted narratives, each exploring the theme of
harmony — a seamless balance between luxury and comfort, nature, architecture,
and the thoughtful design that enhances everyday living.
Mr. Dinshaw
added saying, “This campaign is not just about the homes we create but the
people who breathe life into them. Through their eyes, you'll see how the
spaces we create are more than just brick and mortar—they’re places where
dreams come alive, connections deepen, and memories are made.”
The first
film follows a young couple as they reflect on their journey from
college sweethearts to homeowners. Their new home embodies the perfect balance
of tranquillity and vibrancy offering them a peaceful retreat amidst the city’s
bustle. The second film portrays a heart-warming father-daughter moment where
she joyfully welcomes him home, playing hide and seek around the spacious
interiors. This story captures the innocence and joy of family life in a
welcoming and expansive space. The third film features the life of a
modern independent woman, highlighting how Piramal Aranya’s amenities elevate
her quality of life. From achieving fitness goals to unwinding with friends
after work, her home seamlessly supports her dynamic and fulfilling lifestyle,
enriching every aspect of her life.
Strategically
located in South Mumbai at Byculla and offering breath-taking views of the
verdant 60 acres of Rani Baug’s botanical gardens, the Easter Harbour and the
city’s iconic skyline, Piramal Aranya was envisioned as a unique residential
landmark combining the finest in architecture, design, and lifestyle. With this
campaign, Piramal Realty aims to emphasize that Piramal Aranya is not just a
structure of architectural splendour but a lively, thriving home to many who
are now part of this prestigious community.
With the
delivery of Avyan tower, Byculla’s tallest tower - Arav now ready for occupancy
and Ahan tower rising fast, the vibrant community at Piramal Aranya continues
to flourish. The ‘Stories’ campaign is more than just a marketing
campaign; it’s an invitation to step into this new chapter of life, one that’s
filled with luxury, comfort and emotional fulfilment. The campaign will be
showcased across platforms giving a wide audience the opportunity to experience
the joy and comfort of living in one of South Mumbai’s most sought-after luxury
developments.
About Piramal Realty
Founded in 2012, Piramal Realty, the
real estate development arm of Piramal Group is one of India's leading
developers with 13 Mn. sq. ft of residential and commercial real estate under
development in and around Mumbai. In 2015, two of the world's most respected
private equity investors invested $235 million for a minority stake in the
company.
Piramal Realty aims to set a gold
standard in design, quality, safety, and customer centricity in both
residential and commercial real estate. Piramal Realty's innovative
developments not only capture a cutting-edge and contemporary ethos but also
aim to adopt a more intuitive interpretation of luxury. This distinctive
approach celebrates the harmonious integration of nature, greenery,
spaciousness, natural light, ventilation, and the inherent connection with
biophilia, encapsulating the essence of community living.
For media
enquiries, please contact:
Sholom Kemkar
Piramal Realty
Contact: +91 9920227817