Mumbai, January 9: In order to facilitate rumour
verification and respond to them with concrete details, Esha Media Research
offers its unparalleled broadcast media intelligence tool clipbyte to listed
companies to safeguard their brand and comprehending investor sentiment.
It may be recalled that since June 1 last year when
rumour verification norms were made applicable, there are around 170 instances
or more as per stock exchange disclosures when these norms were triggered.
These norms, which were so far applicable to the top
100 companies, are now being being extended to the next 250 companies who will
have to keep a close watch on material price movement of their stock.
While these companies need to have a robust in-house
framework on leakages of unpublished price sensitive information, clipbyte
tool’s monitoring services will keep company’s compliance team prepared and
equipped with data and insights to navigate the dynamic media landscape with
complete nugget of the coverage on the subject.
“Our system detects and evaluates the impact of
rumors, helping you track & differentiate between market noise, significant
events & its impact on price by providing real-time data, alerts, and
insights, keeping you informed of any significant changes as they happen,” said
Raman Iyer, founder, Esha Media Research – India’s premier media monitoring
agency.
In this fast paced corporate world, media monitoring
services offer a competitive edge and prevent PR (public relations) nightmares
by staying informed and respond quickly before issue emerge and escalate beyond
repair, Iyer said.
As per the SEBI norms, a company has to confirm, deny or clarify the
rumour within 24 hours once any material price movement occurs based on the
rumour that appears in mainstream media. https://www.sebi.gov.in/legal/circulars/may-2024/industry-standards-on-verification-of-market-rumours_83485.html#
About Esha
Media Research: Providing
comprehensive tracking and analysis of over 140 television channels across
various Indian languages, Esha Media services include television media
monitoring, premium research, stock market vigilance, corporate image
monitoring, Sports brand/logo visibility monitoring, Crisis management, etc.